TAG Heuer x Bamford Watch Department
The latest co-creation between TAG Heuer and Bamford Watch Department, the world’s ultimate hub for personalised luxury, is an exclusive Aquaracer timepiece equipped with the Calibre 5 Automatic movement and limited to 1,500 pieces.
La Chaux-de-Fonds, Switzerland – 26 November 2020:
Swiss luxury watch brand TAG Heuer and famous UK personalisation house Bamford Watch Department have come together for the second time to design a special, limited-edition timepiece. The Aquaracer Bamford Limited Edition is a reliable, professional tool watch made with eye-catching titanium and featuring bold orange details. This timepiece is a new and exciting expression of how TAG Heuer and Bamford Watch Department are perfectly suited in their approach to design.
In 2018, TAG Heuer and George Bamford came together to create a special version of the Monaco timepiece, which was met with international acclaim. This highly anticipated second collaboration blends Bamford Watch Department’s talent for twisting design codes with the spirit of reimagination and TAG Heuer’s bold heritage. Together, they have created an exclusive wristwatch that is sure to appeal to watch aficionados looking for a statement timepiece.
“When designing this limited-edition Aquaracer, we looked to models from TAG Heuer’s past for creative inspiration. The orange design elements and sporty bezel are reminiscent of the impactful TAG Heuer pieces that were launched between 1979 and 1994 and paved the way for the Aquaracer collection, which made its official debut in 2004,”
comments George Bamford,
Founder, Bamford Watch Department.
embraces the ultra-modern
Bamford Watch Department’s instantly recognisable style is evident in the piece’s elegant black dial, which bears the Bamford name at 6 o’clock. Precise orange dashes are found on the hands, bezel and around the flange. The 43 mm case, 60-minute scale, unidirectional rotating bezel and three-row sandblasted bracelet are made from resilient grade 2 titanium.
The lightweight, ultra-robust titanium metal is hypoallergenic and resistant to corrosion, which explains why it is also often used in aeronautics and the manufacturing of sports equipment. It is fitting that this stylish and versatile material was chosen for the new Aquaracer, a timepiece known for being tough enough to face any challenge.
The black-gold-plated hands with orange lacquer are treated with white Super-LumiNova® and the applied Super-LumiNova® indexes allow effortless reading in all lighting conditions and at every depth. As an ultimate utility watch, this timepiece’s professional-level functionality is guaranteed to a depth of 300 m. The caseback is also fashioned from grade 2 titanium and is engraved with “LIMITED ONE OF 1,500”.
Ticking at the heart of this timepiece is the automatic-winding Calibre 5.
TAG Heuer X Bamford
Watch Department collaboration
Bamford Watch Department was born of a desire to rediscover the lost art of personalisation in an age of mass production and has been leading the way in customised luxury timepieces ever since. The partnership between this trailblazing company and avant-garde Swiss watchmaker TAG Heuer delivers creative twists on iconic designs.
TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”)
, the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in 139 countries. TAG Heuer products are available online on the watchmaker’s website
, select countries and in 160 boutiques and 3,500 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.
For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.
Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”,
are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance. These include the Formula E World Championship, of which the brand is a founding partner, the TAG Heuer Porsche Formula E team, the Aston Martin Red Bull Racing Formula 1 Team, the Formula 1 Monaco Grand Prix, the World Endurance Championships, the Indianapolis 500, legends Steve McQueen and Ayrton Senna, actors Chris Hemsworth and Patrick Dempsey, ATP next-generation tennis players Alex de Minaur, Frances Tiafoe, Denis Shapovalov and Felix Auger-Aliassime, and surfer Kaie Lenny, among others.