TAG Heuer Monaco Purple Dial Limited Edition
TAG Heuer’s most daring collection, the TAG Heuer Monaco welcomes a new limited-edition timepiece with a striking purple dial.
The Swiss luxury watchmaker is once again surprising clients and collectors with a bold new interpretation of its famed racing chronograph: the TAG Heuer Monaco Purple Dial Limited Edition.
Born in 1969, the rule-defying square-shaped chronograph has kept its maverick spirit alive and thriving through the decades, with many statement and sought-after variations of its original blue dial.
In 2022 the brand is releasing a never-seen-before edition of only 500 numbered pieces. The new TAG Heuer Monaco Purple Dial Limited Edition combines its unmistakable heritage with fresh and distinctive finishes.
The 39-mm square case in fine-brushed and polished steel houses an elegantly imagined dial in a rich purple color. The dial gradient, from lighter purple in the center to darker purple at the edge, adds depth and sophistication to the piece, while the rhodium-plated indexes and hands with white Super-LumiNova® and the two black opalin sub-counters subtly enhance the unexpected smoky design.
Connoisseurs of the TAG Heuer Monaco lineage might recognize a subtle parallel with the very early Heuer Monaco reference 1113B, the Chronomatic version launched at the beginning of 1969, as well as the transitional series - before what is known as the “McQueen” – and the reference 1533 Calibre 15. These pieces used a different dial finish with a metallic blue paint over the brass plate. Over time, the dials have shown a tendency to patinate from blue to a similar dégradé purple color, sometimes slightly faded in the center and darker around the edges.
In the 2022 interpretation, TAG Heuer’s in-house chronograph movement, Calibre Heuer 02, is clearly visible through the sapphire case back, and features a customized oscillating mass, column wheel, and engravings, with purple details. It offers outstanding timekeeping performance including a power reserve of 80 hours. For an added special touch, the black alligator strap is also lined with purple on the inside and the case back is engraved with the piece’s number of XXX/500.
With this vibrant new aesthetic, the TAG Heuer Monaco Purple Dial Limited Edition explores new design territories without losing sight of its distinctive heritage. Available from July 2022, the chronograph will be sold exclusively in TAG Heuer boutiques.
“Don’t Crack Under Pressure”
TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”)
, the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in 139 countries. TAG Heuer products are available online on the watchmaker’s website
, select countries and in 160 boutiques and 3,500 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.
For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.
Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.