TAG Heuer Formula 1 Senna Special Edition
The Swiss luxury watch brand introduces the new TAG Heuer Formula 1 Senna, a Special Edition with Senna’s original red watch colour as it continues to pay homage to its ambassador Ayrton Senna.
Just a few months after releasing a quartz version of the new TAG Heuer Formula 1 Senna Special Edition, the Swiss luxury watch manufacture is launching a new version equipped with a powerful automatic movement and an even stronger design. With these two variations – an automatic chronograph and a quartz chronograph – TAG Heuer continues to pay vibrant tribute to its ambassador, Ayrton Senna, an admired and adored legend for motor racing, as well as Formula 1 fans all over the world.
to an eternal legend
Considered one of the best drivers of all time, Ayrton Senna embodies the quest for excellence and performance. Twenty-eight years after his untimely death, he continues to be one of the most iconic and recognised drivers in the world of motor racing. Fast, brilliant and fearless, the Brazilian driver never stopped pushing himself beyond the limit.
The collaboration between TAG Heuer and Ayrton Senna started in 1988 and, over the course of his career, the long-standing TAG Heuer ambassador redefined the word “drive” by breaking many records. At the time, the Brazilian dominated Formula 1, becoming World Champion in 1988, 1989 and 1991.
To pay tribute to Ayrton’s legacy, TAG Heuer continues its quest to create the perfect Formula 1 watch, the one the legendary driver would have loved to wear on his wrist. With its bold design and its nods to Ayrton’s original watch, the TAG Heuer Formula 1 Senna Special Edition perfectly illustrates TAG Heuer’s continued admiration of the illustrious driver and celebrates his lasting influence on the sport.
The TAG Heuer Formula 1 Senna Special Edition
For this new edition, the designers of TAG Heuer – in collaboration with the Senna Brand – wanted to work specifically with the colour red, a reference to Ayrton Senna’s original watch, which also has touches of red tint in the dial. The whole look of the TAG Heuer Senna Special Edition is a very elegant mix of red, anthracite and black, in line with the design codes the brand SENNA’s iconic S.
The red lacquer is present in the 2 o’clock pusher, in the crown and at 12 o’clock in the double S, which is the Brazilian driver’s iconic logo brand. Likewise, the subdials are adorned with red touches, and the sporty and elegant design of the model is further accentuated thanks to the azure finishing and the 6 o’clock subdial customised with the Senna logo in red.
The watch has a beautiful sunray-brushed anthracite dial with black “azurage”
minute, hour and permanent second chronograph counters, bringing to the dial a bright and luminous effect highlighted with vibrant red touches. The white Super-LumiNova® on the rhodium-plated applied indexes and hands ensures at-a-glance legibility at all speeds and in all lighting conditions. The timepiece also features an ultra-resistant black ceramic bezel, with the number 400 engraved as a reference to the symbolic 400 km/h speed that has never been reached in Formula 1.
This contemporary reissued edition is also inspired by the first TAG Heuer chronograph watch worn by Ayrton Senna and its famous S/EL bracelet. Highly shock-resistant, the bracelet has a folding clasp with a driver extension to fit over the sleeve of a racing suit.
The TAG Heuer Formula 1 Senna Special Edition timepiece is equipped with the automatic Calibre 16, which is protected by a stainless-steel screw-down caseback engraved with the Brazilian driver’s iconic helmet on the back and alongside a special engraving of
The new TAG Heuer Formula 1 Senna Special Edition will be available worldwide, starting from April 2022 in all TAG Heuer’s boutiques and online at tagheuer.com
“Don’t Crack Under Pressure”
TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”)
, the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in 139 countries. TAG Heuer products are available online on the watchmaker’s website
, select countries and in 160 boutiques and 3,500 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.
For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.
Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”,
are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.