TAG Heuer Carrera Red Dial Limited Edition
With a fiery red look, TAG Heuer breathes new energy into the heritage-inspired line of its most elegant chronograph, the TAG Heuer Carrera.
La Chaux-de-Fonds, Switzerland – 28 July 2022: The Heuer Carrera first designed in 1963 defined the timeless signature style of TAG Heuer’s most refined collection of sports chronographs. Today, the Swiss luxury watchmaker once again pays homage to Jack Heuer’s visionary model with a strong and unexpected rendition of his favorite timepiece, infused with modern elegance and performance.
The TAG Heuer Carrera Red Dial Limited Edition draws from the same pure, understated, and legible aesthetic that first made the Heuer Carrera a favorite among demanding racing pilots on and off the track. The silhouette of the original Heuer Carrera reference 2447 is retained including the signature lugs and pushers, now scaled up to a contemporary 39-mm. The indexes and hours and minutes hands are faceted, rhodium-plated and coated with Super-LumiNova® for optimal readability.
Under a glassbox, the unmistakable dial with its elegant tri-compax layout, takes on a brand- new style however, in deep red. Although seldom covering the entire dial in the TAG Heuer Carrera collection, the use of red has been a TAG Heuer signature throughout the decades: from the brand logos, subtle design accents such as the red tachymeter scale on the 1960s Heuer Carreras, bright red hands on the Heuer Monaco or Ayrton Senna’s favorite chronograph, to stand-out pieces such as the Heuer Silverstone of 1974, one of the few strong, red-dialed watches of that period, the color is core to the TAG Heuer identity.
Today, this crimson interpretation makes a statement and brings new energy to the classic timepiece. The face is sunray brushed while the three chronograph counters - hours, minutes and permanent second indicator - are snailed, bringing a subtle contrast and mesmerizing play of light to the wrist. The dial naturally sports the emblematic Heuer logo and Carrera name.
The watches’ in-house high-precision chronograph movement, the Calibre Heuer 02, with its outstanding power reserve of 80 hours is also personalized with touches of red on the column wheel and oscillating mass engravings. These can be observed through the sapphire crystal case back.
Presented on a black alligator strap with a steel folding clasp, the TAG Heuer Carrera Red Dial Limited Edition is limited to 600 pieces. A true collectors’ watch, each will carry the mentions “ONE OF 600”
and “Limited Edition”
on the case back. The exclusive TAG Heuer Carrera Red Dial Limited Edition expresses the uniquely elegant and sporty character of its emblematic past, with an added touch of flair and modernity. Available from July 2022, this chronograph will be sold exclusively in TAG Heuer boutiques, through the brand’s e-commerce websites and at select wholesale
“Don’t Crack Under Pressure”
TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”)
, the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in 139 countries. TAG Heuer products are available online on the watchmaker’s website
, select countries and in 160 boutiques and 3,500 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.
For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.
Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.