TAG Heuer Carrera Chrono Jack Heuer Birthday Gold Limited Edition
TAG Heuer releases a 188-piece limited edition of a redesigned vintage Heuer Carrera to mark Jack Heuer’s birthday and pay tribute to his visionary contribution to the brand’s 160-year longevity.
La Chaux-de-Fonds, Switzerland – 19 November 2020: Jack Heuer, great-grandson of the brand’s founder, former TAG Heuer CEO and current Honorary Chairman, celebrates his birthday today. In honour of his symbolic eighty eighth year, which embodies luck with its double infinity loop, the Swiss luxury watchmaker is releasing an 18K rose gold limited edition of the recently relaunched TAG Heuer Carrera Chronograph.
Inspired by Jack’s favourite Heuer watch (the iconic vintage Heuer Carrera 1158CHN), the details of the TAG Heuer Carrera Chronograph Jack Heuer Birthday Gold Limited Edition, which is limited to 188 watches, recall the story of Jack and TAG Heuer. With its sleek design and highly legible dial, the elegant chronograph pays tribute to the Heuer style, as well as Jack Heuer’s love of detail and precision. It is made from 18K rose gold, his favourite material, and one that he specially chose for the watches he gifted to racing drivers to confer the highest value upon their precious good luck tokens. This new watch features Jack’s motto “Time never stops, why should we?”
on the oscillating mass of its in-house manufacture Heuer 02 movement, and bears the double symbol of infinity on the dial and his signature on the strap.
Jack Heuer’s birthday limited edition
tells the story of Jack
and the TAG Heuer Carrera
Launched in 1963, the TAG Heuer Carrera is not only Jack Heuer’s favourite collection, but also the first timepiece that he created entirely, choosing and registering its name as well as designing its aesthetics down to the smallest details. The Carrera was a watch made for professional racing drivers that featured a highly legible, minimalist dial that has helped forge its legendary status. When he was told about the treacherous Carrera Panamericana race, the word carrera resonated deeply with Jack. The word means “road”, “race”, “journey”
in Spanish, and it shaped the destiny of a watch that is now a true icon.
Among the TAG Heuer Carrera models, there is one that stands apart in Jack Heuer’s heart: the all-gold Heuer Carrera 1158CHN dating back to the 1970s – an iconic vintage watch that inspired the TAG Heuer Carrera Chronograph Jack Heuer Birthday Gold Limited Edition. Made of 18K rose gold, this anniversary piece marks the comeback of this precious metal to the TAG Heuer collections. Above and beyond its enduring value, gold embodies the enduring link between Jack, TAG Heuer, motorsports and the greatest drivers of all time. In the 1970s, Jack Heuer started a tradition of presenting an 18K gold Heuer Carrera for good luck to Ferrari Formula 1 drivers – legends such as Ronnie Peterson, Niki Lauda and Clay Regazzoni – during the partnership between Heuer and Ferrari. Engraved with the driver’s name and blood type on the case back, these Heuer Carrera 1158CHN models have become highly sought-after collector’s items and symbols of the golden age of racing.
says: “I’m very touched that TAG Heuer reimagined my favourite watch for my birthday. It reminds me of many dear friends and thrilling years on the race track. I will wear it with pride and look forward to seeing it on the wrist of new generations of daring characters as well.”
The TAG Heuer
Jack Heuer Birthday
Framed by a 42 mm 18K rose gold case, the TAG Heuer Carrera Chronograph Jack Heuer Birthday Gold Limited Edition features a silver opaline dial with a duo of applied stylised infinity loops in the centre of the dial, symbolising Jack’s birthday and recalling his infinitely precious legacy to the brand. True to the aesthetics of the original 1158CHN Heuer model, only the two sunray brushed chronograph subdials at 3 and 9 o’clock appear in contrasting black as a nod to vintage racing timepieces. As for the counter at 6 o’clock, which did not exist in the original version, it elegantly blends in tone on tone with the dial. The silhouette of the redesigned date display and the hands, whose size has been perfectly adjusted to that of the hour-markers, are two subtle details that come straight from Jack’s vision and eye for clean and clear dial design, and they add the final touch to the aesthetic balance of this timepiece. The black alligator strap bears Jack Heuer’s signature in gold lettering.
This limited-edition model is equipped with the Calibre Heuer 02 manufacture movement, which is made of 168 components, including a column wheel and a vertical clutch, and boasts an impressive power reserve of 80 hours. The visible oscillating mass engraved with Jack Heuer
’s motto “Time never stops, why should we?”
expresses his resilient mindset and seemingly boundless energy, and reminds us of the enduring sense of eternity embodied by the TAG Heuer Carrera collection.
This exclusive tribute timepiece will be open for pre-orders from 19 November 2020 and will be available in TAG Heuer boutiques and online in March 2021.
that unites Jack and TAG Heuer
Whether by coincidence or design, the figure eight – embodying the cycle of life and its perpetual renewal – punctuates the history of Jack and TAG Heuer. In 1958, Jack accepted his father’s offer to join the Heuer family business for a year before devoting himself to his own projects. Two years later, at the age of 28, he was called upon to steer the family company, where he remained until 1982. Shortly before the eighth decade of his life began, Jack Heuer was appointed Honorary Chairman of the family business founded in 1860 by his great-grandfather Edouard Heuer and owned by the LVMH group (since 1999).
In the 57 years since it was originally launched, the TAG Heuer Carrera has proven to be as enduring as the storied Carrera Panamericana race that inspired the iconic collection’s name. With this extremely limited Jack Heuer’s birthday edition, TAG Heuer has created a watch that is certain to become a sought-after collector’s item – a fabled timepiece featuring a symbol of eternity and telling the story of legends.
TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”),
the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in 139 countries. TAG Heuer products are available online on the watchmaker’s website
for select countries and in 160 boutiques an 3,50 0 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.
For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.
Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”,
are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance. These include the Formula E World Championship, of which the brand is a founding partner, the TAG Heuer Porsche Formula E team, the Aston Martin Red Bull Racing Formula 1 Team, the Formula 1 Monaco Grand Prix, the World Endurance Championships, the Indianapolis 500, legends Steve McQueen and Ayrton Senna, actors Chris Hemsworth and Patrick Dempsey, ATP next-generation tennis players Alex de Minaur, Frances Tiafoe, Denis Shapovalov and Felix Auger Aliassime, and surfer Kai Lenny, among others.