Gérald Genta Geneva Time Only

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Gérald Genta Geneva Time Only

Geneva
Time Only
News

Geneva’s spirit:
the story continues
La Cote des Montres - January 19th, 2026

The Geneva collection introduces two new time-only creations, beautifully embodying ‘l’Esprit de Genève’ and the enduring artistic legacy of Gérald Genta.

Crafted in warm rose gold and cool white gold, these pieces mark a captivating new chapter in the Geneva narrative.

“I wanted to capture the intuitive, instinctive genius and artistry of Mr. Genta.”

Matthieu Hegi,
Artistic Director
of La Fabrique du Temps Louis Vuitton

The essence of time

The name ‘Geneva’ transcends mere geography. Beyond being Mr. Gérald Genta’s birthplace or the location of the Maison’s revival, Geneva embodies pure refinement and unpretentious horological mastery. It is the spirit of a city where creativity truly takes form. This collection reflects ‘l’Esprit de Genève’. Here, perfection is born from passion, patience, and the joy of creation. It remains utterly true to Mr. Genta’s watchmaking savoir-faire and his profound devotion to beauty.

Born from creative ingenuity and shaped for elegance, the Geneva collection celebrates audacious, sculptural forms. Its updated cushion-shaped case — softer than Mr. Genta’s original 1970s design — strikes a rare balance: daring yet discreet, soft yet sharp.

Neither round nor square, the cushion case with its gadroon forms a timeless, modern silhouette that transcends trends. Playing with light is paramount in the Geneva collection. The contrast between polished and satin surfaces reinforces the case’s contemporary, understated aesthetic. Significantly, each case is meticulously crafted in-house at La Fabrique des Boîtiers.

The two-segment minute track dial creates captivating optical illusions, generating a sense of soft intensity where nothing disturbs the flow of hours and minutes. The outer segment follows the case’s unique cushion shape, while the inner segment is perfectly circular, complementing its delicate ‘not-quite-round’ form.

The collection began with the Geneva Minute Repeater, one of watchmaking’s most prestigious complications. It has now evolved into a new time-only interpretation, elevating everyday wear into art on the wrist.

Two creations
in contrast

One artistic identity

Designed by Matthieu Hegi, Artistic Director of La Fabrique du Temps Louis Vuitton, these two new time-only pieces introduce a slimmer profile and a versatile 38mm case size. This delivers an understated yet unmistakably gérald genta presence with an easy, everyday fit. Hegi also opted for a single, broader, and shorter lug on each side – a deliberate refinement that sharpens the case’s distinctive contours.

Two tone-on-tone interpretations bring the Geneva collection into warm and cool worlds.

The Geneva Time Only Marrone features a case and hands in rose gold 4N, renowned for its ability to catch and reflect light. Its tone-on-tone grained brass dial with a gradient smoked effect leans into a soft, warm hue. This is complemented by a brown leather strap, offering a subtle bronze, smouldering aesthetic and a touch of retro elegance.

The Geneva Time Only Grafite delivers a cooler metallic presence with its white gold case and silver-shaded grained brass dial. Rounded gold hands and indexes add depth and contrast, a nod to Mr. Genta’s fondness for craftsmanship with character. The watch is finished with a grey calfskin leather strap.

The movement

behind the form

Under the dial, the Zenith Elite GG-005P automatic movement ignites rhythm within both pieces, unveiled through the open caseback.

It features a revisited in-house oscillating mass for enhanced aesthetics, offering a 50-hour power reserve and a 4Hz frequency. The movement contains 158 components, each meticulously finished. Its refined construction ensures unwavering reliability, allowing the pieces to maintain exceptional accuracy for everyday wear.

With these two new creations, the Geneva collection opens a new chapter where light, proportion, and sculptural intent align, reinforcing its place as contemporary art for the wrist.

Gentissima Oursin

Unconventional creativity

With its sensorial form inspired by the sea urchin, the Gentissima Oursin collection embodies audacious elegance that is soft yet bold, imaginative yet unmistakably iconic. Across its vibrant palette of materials and expressive color variations, each piece becomes a testament to creative ingenuity and authentic beauty. Designed as a companion shaped by emotion, the Oursin collection transforms instinctive imagination into horological design, crafted for those who embrace originality with effortless confidence.

Geneva

Elegance redefined

he Geneva Collection channels “L’esprit de Genève” with sophisticated boldness, transforming Mr. Genta’s creative legacy into a contemporary language of refinement. Its sculptural cushion-form case blends softness and strength, creating a silhouette that exudes elegant confidence. The pieces in the collection reveal a dynamic interplay of light, depth, and proportion, making a modern statement of horological artistry on the wrist.

About
the Maison
Gérald Genta

The Maison Gérald Genta is built upon a daring dialogue between instinct and mastery, where technique serves imagination, and artistry is unbound by convention. At its core lies a commitment to creative ingenuity, where bold ideas are translated into timeless horological statements. Through fearless experimentation and constant reinvention, the Maison champions audacious elegance—a vision of beauty that is both unexpected and refined to be art on the wrist.

Founded in 1969 in Geneva, Switzerland by Mr. Gérald Genta, he designed from a radical impulse to create without limits—free from briefs or compromise. This independence allowed Mr. Genta to fully express his visionary language, marked by inventive design and a love of form and function in perfect balance.

Revived in 2023 with the support of La Fabrique du Temps Louis Vuitton and under the artistic direction of Matthieu Hegi, the Maison reentered the spotlight by reinterpreting one of its most iconic creations: the Gentissima Oursin. This reedition reflects the extravagance and sophistication of Mr. Genta’s original vision, now reimagined for a contemporary era. Each piece plays with striking contrasts, unexpected textures, and hidden geometries—such as the subtle octagonal form, integrated into every design.

Gérald Genta continues to push the boundaries of watchmaking with collections that embrace modernity while honoring the brand’s avant-garde heritage. Embodying a philosophy where every detail is intentional and every design expressive, the Maison transforms time into a canvas—bringing to life wearable art that transcends trends, and above all, time itself.

About
La Fabrique du Temps
Louis Vuitton

Originally founded by two visionary master watchmakers, Michel Navas and Enrico Barbasini, La Fabrique du Temps Louis Vuitton brings together designers, engineers, and craftsmen under one roof in Meyrin, within the canton of Geneva, Switzerland — perpetuating Louis Vuitton’s quest for excellence which began more than 20 years ago. Also comprising gérald genta and DANIEL ROTH, this human-scale Manufacture combines virtuoso and innovative savoir-faire to create exceptional timepieces — a symbol of continually reinvented creative audacity. La Fabrique du Temps Louis Vuitton unites the watch manufacturing of the three Maisons, encompassing the key functional and aesthetic components. The various areas of expertise, divided between La Fabrique des Boîtiers, La Fabrique des Cadrans, and La Fabrique des Mouvements, combine traditional savoir-faire and cutting-edge technology to give life to exceptional finishes — some of which feature the Poinçon de Genève seal.