TAG Heuer × Porsche celebration event in Paris
Paris, France – 5 October 2022: TAG Heuer and Porsche, who have entered into a global brand partnership in 2021 and have since introduced three collaborative timepieces together, join forces again to celebrate their unique alliance on the exact 50th anniversary of the Porsche 911 Carrera RS 2.7, with a spectacular event in Paris.
Celebrated during an evening event held place Vendôme, two new memorable TAG Heuer Carrera × Porsche RS 2.7
watches were showcased in honor of the 50th
anniversary of the Porsche Carrera RS 2.7. The two limited-edition timepieces were introduced earlier today, highlighting the signature features that have made the 1972 sportscar and the 1963 chronograph such celebrated icons in motorsports and watchmaking. With these anniversary pieces, TAG Heuer and Porsche demonstrate the strength and authenticity of their partnership and their shared Carrera racing spirit.
Guests were welcomed for the festivities in a specially redesigned space retracing the legendary history behind the TAG Heuer Carrera watch and the Porsche 911 Carrera, which was fittingly first introduced on the exact same day 50 years ago - in Paris.
“We are delighted to be in Paris to mark the 50th anniversary of the famed Porsche Carrera 911 RS 2.7, the very first of Porsche’s sportscars to bear a name that has united us through the decades.” says Frédéric Arnault, CEO of TAG Heuer “To mark this historical moment and pay tribute to a design that is beloved by all, TAG Heuer introduced two limited edition TAG Heuer Carrera chronographs co- created with Porsche to highlight the car’s most iconic features. The result is a stunning wristwatch, in red or blue, that expresses the unique spirit of the 1970s in a resolutely modern way, a meaningful take on our shared history that will undoubtedly become a collectors’ favorite.”
To celebrate with them, TAG Heuer and Porsche invited the brands’ closest friends, partners, media and personalities to discover the new watches first hand and experience the power of what is possible when two of the most beloved brands in the automotive and watch industry come together as one.
Present for the special evening were actors Alexandra Daddario, Jaden Smith, Nina Dobrev, Stéphane Bak, Niels Schneider, Sandor Funtek and Maxi Iglesias, athlete Maria Sharapova, musician Guy Berryman of Coldplay, models Jasmine Tookes, Stella Maxwell, Salma Abu Deif, Younes Bendjima, Jordan Barrett, Bambi Northwood-Blyth and Nour Arida.
Guests were treated to exclusive sets by DJs Miki, Breakbot, and Woody Braun.
The celebration of the impactful partnership between TAG Heuer and Porsche, once again united for the anniversary of the R.S 2.7, will resonate with car and watch lovers around the world, reaffirming the enduring ties between TAG Heuer and racing, and the timeless power of its iconic designs. Together with Porsche, they keep pushing the limits of creativity and performance, imagining timepieces that deliver stand-out style and memorable experiences and which promise many exciting joint future endeavors.
“Don’t Crack Under Pressure”
TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”)
, the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in 139 countries. TAG Heuer products are available online on the watchmaker’s website
, select countries and in 160 boutiques and 3,500 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.
For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.
Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.