Cameron Diaz, new TAG Heuer ambassador


TAG Heuer raises the curtain on Cameron Diaz

The newest TAG Heuer ambassadors
La Cote des Montres - March 16th, 2012


Internationally-renowned actress Cameron Diaz takes on an exciting new role : that of TAG Heuer ambassador and muse for the new Link Lady collection. This new range is dedicated to beautiful and rebellious women around the world.

The story of Cameron Diaz’s climb to the top is unusual because she started at the top and, since then, has ascended even higher. In her very first picture, Ms. Diaz dazzled in a lead role opposite Jim Carrey in the 1994 hit, The Mask, making her an instant star. Then, she surprised everyone by switching gears. Instead of mainstream movies, she picked films that honed her talent - small, independent films like The Last Supper, Feeling Minnesota, and Head Above Water. She defied convention by starring in small independent ensemble films and blockbusters alike, achieving critical acclaim and box office success around the world. Her role as the unrecognizable Lotte Schwarz in Being John Malkovich was a creative gamble that paid off big. It meant that Ms. Diaz could score successes in edgy indie film fare as well as blockbuster hits like My Best Friend’s Wedding, There’s Something About Mary and Charlie’s Angels.

Ms. Diaz latest conquest is the timekeeping business. Startlingly beautiful and devastatingly feminine, Ms. Diaz is also an avid sportswoman, making her the consummate TAG Heuer ambassador. Jean-Christophe Babin, TAG Heuer President & CEO says, “Cameron has been so interested in what goes in to making a luxury watch–about the designs, and about our brand in general–that I knew she was the perfect choice to help us launch this new series. The LINK LADY, will reach out further to our female market, with products that appeal to women all around the world.”

The new look and feel of TAG Heuer’s latest ladies’ collection reflects Ms. Diaz’ personal style: “I want a watch that is more than just a timepiece, it should be like my favorite piece of jewelry,” says Diaz. “The new Link Lady is modern yet timeless, sexy and elegant and I’m equally comfortable wearing it on the red carpet or in my day-to-day life.” The glossy new jeweled Link Lady is seductively curvy and sophisticated, yet faithful to the iconic Link design and TAG Heuer savoir-faire.

Ms. Diaz’s three-year partnership with TAG Heuer will also serve to benefit and raise awareness for programs that empower women, including UN Women. “I am deeply appreciative that TAG Heuer shares my desire to support women who are not free to pursue even the most basic goals, simply because of their gender,” says Ms. Diaz.


Rebels with a cause


Cameron Diaz doesn’t play it safe. This risk-taking quality makes her the perfect fit with the Swiss Avant-Garde brand. TAG Heuer’s daring timekeeping devices challenge every principle in watchmaking; Ms. Diaz’s unorthodox body of work challenges every principle in the making of a star. Cameron Diaz is dangerously more than just a sexy blonde. And it is in this spirit that TAG Heuer is most proud to join forces with its Beautiful Rebel, Cameron Diaz.