TAG Heuer becomes the first Title Partner of the Formula 1 TAG Heuer Grand Prix de Monaco, uniting two motorsport icons. A shared legacy of precision and performance enters an electrifying new chapter.

From roaring engines to racing legends slicing through city streets, Monaco is motorsport’s crown jewel. Now with TAG Heuer as Title Partner, a bold new era of speed, style, and precision begins.


From Lauda and Scheckter’s Ferrari victories in the 70s to Verstappen’s 2023 domination— TAG Heuer has timed them all. At Monaco, where time, talent, and tenacity forge true greatness.

1975 Niki Lauda
In 1975, Niki Lauda claimed his first Grand Prix de Monaco win, delivering Ferrari its first victory on the circuit in 20 years and launching an era of racing dominance.

1979 Jody Scheckter
Jody Scheckter’s 1979 Monaco triumph in a Ferrari laid the foundation for his world title, showcasing flawless control and calculated aggression.

1991 Ayrton Senna
With a flawless drive in 1991, Ayrton Senna clinched his fourth straight Grand Prix de Monaco win, cementing his legend as the master of the Principality.

2018 Daniel Ricciardo
Despite power loss, Daniel Ricciardo delivered a stunning win for Oracle Red Bull Racing in 2018, earning redemption and diving straight into Monaco history.

2023 Max Verstappen
Max Verstappen conquered treacherous wet conditions in 2023, controlling the race from pole to flag with precision and poise. A Monaco masterclass.

2025 Title partner of the Grand Prix de Monaco
A landmark year: TAG Heuer becomes the first-ever title partner of the Grand Prix de Monaco—uniting two icons in a legacy built on precision and speed.

A legendary challenge where razor-thin margins meet lightning-fast reflexes—Monaco’s street circuit pushes even the greatest drivers to their limits. No margin for error—just mastery under pressure.


Launched in 1969, the TAG Heuer Monaco shattered convention with its radical square case, left-sided crown, and signature blue dial—pioneering watch design forever.

Evolving through decades, the TAG Heuer Monaco remains iconic, merging radical form, the game-changing Calibre 11, and racing spirit into a timepiece built to defy expectations.
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TAG Heuer proudly returns to the Formula 1 TAG Heuer Grand Prix de Monaco as the event’s first-ever official title partner, a historic milestone that honors the brand’s deep ties to Monaco and motorsport. To mark the occasion, TAG Heuer unveils three bold new TAG Heuer Monaco timepieces, each capturing a unique facet of its racing spirit and watchmaking expertise.

The Monaco Chronograph × Gulf honors TAG Heuer’s iconic partnership with Gulf and the TAG Heuer Monaco’s legendary appearance in the 1971 film Le Mans. The TAG Heuer Monaco Chronograph Stopwatch revives the classic design of Heuer’s 1960s and ’70s stopwatches, blending vintage style with modern precision. Pushing the boundaries of innovation, the TAG Heuer Monaco Split-Seconds Chronograph features the ultra-light Calibre TH81-00 and a proprietary TH-Titanium case with a striking, living texture.

TAG Heuer celebrates its legendary racing heritage with the launch of the TAG Heuer Monaco Chronograph × Gulf, a limited-edition timepiece that channels the daring spirit of motorsport and cinematic history. Limited to 971 pieces, this striking model honors the iconic partnership between TAG Heuer and Gulf, while paying tribute to the TAG Heuer Monaco’s star turn in Le Mans (1971) alongside Steve McQueen.

Featuring the original 1969 layout, the watch is powered by the Calibre 11 and distinguished by its left-side crown and square, water-resistant case, a bold design that revolutionized chronographs at the time. The fine-grained silver dial is accented with Gulf’s signature blue and orange stripes, echoing McQueen’s racing suit and Porsche 917K. The vintage Heuer logo reinforces its deep motorsport roots.

TAG Heuer introduces the TAG Heuer Monaco Chronograph Stopwatch, inspired by the iconic Heuer stopwatches of the 1960s and ’70s, renowned for their use in high-stakes trackside timing. Limited to 970 pieces, the timepiece is powered by the Calibre 11 and housed in a lightweight black DLC-coated titanium case. A black circular dial contrasts sharply against an opaline silver background, while a vivid red minute track and high-contrast subdials ensure maximum legibility, a reflection of Jack Heuer’s dedication to functional precision.

Red accents, blackened indexes, and a perforated black calfskin strap underscore the timepiece’s racing DNA. Delivered in special packaging with a custom travel pouch, the timepiece is a celebration of motorsport heritage and the relentless pursuit of precision.

TAG Heuer reimagines the future of watchmaking with the TAG Heuer Monaco Split-Seconds Chronograph, a bold combination of horological mastery, cutting-edge materials, and avant-garde design.

Crafted in TH-Titanium, a new proprietary titanium alloy developed entirely in-house, the case undergoes a revolutionary thermal process that reveals a unique, textured finish, elemental, tactile, and visually dynamic. Vibrant lime green accents on the rattrapante hand and subdials infuse racing energy, while hand-painted stripes and a floating rotor engraved with a checkered flag amplify visual depth. Every element, from the titanium clasp to the hand-stitched calfskin strap, reflects craftsmanship at its highest level, showing a powerful expression of vision, precision, and progress.