Jimmy Butler is an American professional basketball player for the Miami Heat of the National Basketball Association. Butler joined the Heat in 2019, and was instrumental in leading the team to the 2020 NBA Finals in his first season in Miami. Prior to his start in Miami, Butler was the 30th
overall pick in the 2011 NBA draft by the Chicago Bulls, where he won the NBA’s Most Improved Player Award in 2015. Jimmy was also a gold medalist for the U.S. Olympic Men’s Basketball Team in the 2016 Olympics in Rio de Janeiro, Brazil. Nicknamed “Jimmy Buckets”,
Butler is a five-time NBA All-Star, a three-time All-NBA Team honoree and a four-time NBA All-Defensive Team honoree.
Beyond the basketball court, Butler is known as a global style icon, watch aficionado, master brewer of his new company Big Face Coffee, and philanthropist in multiple U.S. cities. As one of Butler’s true passions, he is involved with several charitable initiatives for children in Chicago and Miami, and works closely with the Boys & Girls Club.
TAG Heuer is thrilled to accompany its newest brand ambassador through the remainder of this season and for years to come. Butler fully embodies the brand’s founding values - passion for action, high performance, mental strength and absolute precision – and is a natural and authentic addition to the company’s growing family of ambassadors. It is difficult to imagine a better embodiment of TAG Heuer’s “Don’t crack under pressure” ethos. At the heart of Butler’s play is a fighter and fierce competitor, and these weapons are enhanced by the intelligence, focus and skill he brings to each competition.
Jimmy Butler joins a fearless generation of talent and courage at TAG Heuer. Passion and mental strength are essential to taking home the trophy, and these same values have been upheld by TAG Heuer since 1860. Known for developing innovations that enhance the measurement of sports performance, the brand is committed to achieving ultimate precision. Its involvement in basketball, one of the country’s most popular sports, is a natural fit for a company that partners with the most intense and thrilling sporting events across the globe to time champions as they push their limits, achieve the impossible and never crack under pressure.
TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”)
, the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in 139 countries. TAG Heuer products are available online on the watchmaker’s website
, select countries and in 160 boutiques and 3,500 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.
For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.
Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”,
are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance. These include the Formula E World Championship, of which the brand is a founding partner, the TAG Heuer Porsche Formula E team, the Aston Martin Red Bull Racing Formula 1 Team, the Formula 1 Monaco Grand Prix, the World Endurance Championships, the Indianapolis 500, legends Steve McQueen and Ayrton Senna, actors Chris Hemsworth and Patrick Dempsey, ATP next-generation tennis players Alex de Minaur, Frances Tiafoe, Denis Shapovalov and Felix Auger-Aliassime, and surfer Kaie Lenny, among others.