Sydney McLaughlin, new brand ambassador TAG Heuer

Sydney McLaughlin, new brand ambassador TAG Heuer

American track and field champion

June 14th, 2021
Swiss luxury watchmaker TAG Heuer is adding new talent to its portfolio of outstanding athlete ambassadors with the signing of track and field prodigy and Team USA Olympian hopeful, Sydney McLaughlin.
TAG Heuer is proud to announce American sprinter and hurdler Sydney McLaughlin as brand ambassador. This new partnership confirms the watchmaker’s commitment to speed and precision sports and its support of exceptional athletes who exemplify the “Don’t crack under pressure” brand motto.

21-year-old Sydney McLaughlin is a record-breaking sprinter and hurdler and an inspiration on and off the track. In 2016, she was part of the US Olympic team at age 16 for the Rio Summer Olympics. She made history as the youngest US Olympian to compete in track and field since 1972, and set a junior world record in the 400 m hurdles at the Olympic team trials.

At the 2019 IAAF World Athletics Championships in Doha, McLaughlin won gold in the 400 m relay and silver in the 400 m hurdles, breaking the record for the third fastest time in history.

The track and field prodigy displayed her winning mindset even before launching her pro career, not losing a high school race – indoor or outdoor – since 14 June 2014, being named the 2015–16 and 2016–17 Gatorade Girls National High School Track and Field Athlete of the Year, and shattering records while competing for the University of Kentucky.

Just a few weeks ago, Sydney broke yet another milestone for a sprinter: she became the first woman in history to post a subsecond time for the 100 m hurdles, a subsecond mark for the 200 m and a subsecond run in the 400 m.

Sydney is also a committed advocate, using her voice and platform to support issues she is passionate about, such as anti-bullying for example. “know that the mark she will leave on this world will be so much bigger than records and medals”, wrote fellow Olympic sprinter Allyson Felix about Sydney for the 2021 TIME100 Next list, recognising emerging leaders who are shaping the future.

These outstanding achievements have paved the way for McLaughlin’s second Olympic challenge as a member of Team USA. She will head to the trials in Oregon at the end of June in the hopes of making the selection for the Tokyo games this summer.

“We are proud to welcome Sydney to the TAG Heuer family”, says Frédéric Arnault, CEO of TAG Heuer. “As one of the fastest women of all time, she is a force to be reckoned with, and her influence reaches far beyond her sport. We look forward to supporting her on her Olympic journey and in the years to come, as she continues to defy the limits of speed and precision, an ambition we share at TAG Heuer.”

“I’m very excited about this new partnership with TAG Heuer and to be in such great company amongst their list of ambassadors”, adds McLaughlin. “Our shared passion for high performance, mental strength and the “Don’t crack under pressure” spirit made this a natural and authentic match. My TAG Heuer Connected is already my everyday companion, in training and off the track.”

About TAG Heuer 

“Don’t Crack Under Pressure”  

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in  139  countries. TAG Heuer products are available online on the watchmaker’s website, select countries and in 160 boutiques and 3,500  points of sale worldwide. The company  is headed up by Frédéric Arnault, CEO of TAG Heuer.  

For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the  Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking  Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the  brand’s core collection consists of three iconic families  designed  by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia  – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.  

Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors  that express the brand’s  passion for action and  high performance. These include the Formula E World Championship, of which the brand is a founding  partner, the TAG Heuer Porsche Formula E team, the Aston Martin Red Bull Racing Formula 1 Team, the Formula 1 Monaco Grand Prix, the World Endurance Championships, the Indianapolis 500, legends  Steve McQueen and Ayrton Senna, actors Chris Hemsworth and Patrick Dempsey, ATP next-generation tennis players Alex de  Minaur, Frances Tiafoe, Denis Shapovalov and Felix Auger-Aliassime, and surfer Kaie Lenny, among others.