Drawing inspiration from the timeless Monaco watches of the early 1970s, the TAG Heuer Monaco, is the original square-shaped icon, representing the pursuit of doing things in a unique and unconventional way. The TAG Heuer Monaco embraces the spirit of breaking boundaries and chasing dreams making it a great match for Gran Turismo: Based on a True Story,
a film based on the unbelievable true story of a team of unlikely underdogs – a struggling working-class gamer (Archie Madekwe), a failed former racecar driver (David Harbour), and an idealistic motorsport executive (Orlando Bloom). Together, they risk it all to take on the most elite sport in the world.Gran Turismo: Based on a True Story
is an inspiring, thrilling, and action-packed story that proves that nothing is impossible when you’re fueled from within. The watch can be seen worn by film character “Danny Moore,”
a motorsport executive.
Infused with captivating charisma, the TAG Heuer Monaco embodies individuality in every aspect. This powerful design is now offered on a distinctive steel bracelet: a rallying symbol for the audaciously rebellious.
Beneath its striking façade, the watch is powered by the caliber Heuer 02, a true statement to the brand’s legitimacy in the watch industry.
TAG Heuer embraces the shared passion for motor racing and the unique universe it creates. As the Gran Turismo: Based on a True Story
movie unfolds, TAG Heuer’s presence becomes evident, reinforcing the connection of the Monaco watch with the world of motor racing.
Prepare to be captivated by the fusion of gaming, racing, and TAG Heuer’s Monaco watch in Gran Turismo: Based on a True Story,
as dreams become reality on the silver screen.
Directed by Neill Blomkamp. Screenplay by Jason Hall and Zach Baylin. Story by Jason Hall and Alex Tse. Based on the Playstation Studios video game. Produced by Doug Belgrad, Asad Qizilbash, Carter Swan and Dana Brunetti. Executive producers are Matthew Hirsch, Jason Hall, Kazunori Yamauchi and Hermen Hulst. The film also stars Darren Barnet, Geri Halliwell Horner and Djimon Hounsou.
“Don’t Crack Under Pressure”
TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”)
, the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in 139 countries. TAG Heuer products are available online on the watchmaker’s website
, select countries and in 160 boutiques and 3,500 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.
For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.
Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”,
are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.