The Oyster Perpetual Day-Date 40 in 18 ct yellow gold, with an onyx, diamond-set dial, diamond-set bezel and a President bracelet.

Each dial is a miniature work of art. The colour, reflections and surface texture, along with decorative elements and the overall design give the watch its intrinsic character. Rolex masters all aspects of its dial creation and production in-house. From the initial sketches to the final inspection, including colouring or the application of appliques, the process involves a series of steps and operations that call on specific expertise. Some of these professions – enamelling, for instance – date from the early days of watchmaking. Others are inherent to the use of cutting-edge technologies, such as magnetron sputtering, a complex technique for colouring the surface of a dial by depositing a thin film of material in a vacuum environment. A meeting of traditional skills and technology, the manufacture of Rolex dials perfectly encapsulates the philosophy that guides the brand: seeking the highest level of quality to achieve an impeccable, long-lasting result.

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.

The design, development and production of Rolex bracelets and clasps, as well as the stringent tests they face, involve advanced high technology. And, as with all the components of the watch, aesthetic controls by the human eye guarantee impeccable beauty. The President bracelet, with its semi-circular three piece links, was created in 1956 for the launch of the Oyster Perpetual Day-Date. It represents the ultimate in refinement and comfort and is always made of carefully selected precious metals.

Initially presented in 1956, the Day-Date was a world first. The first watch to indicate the day of the week spelt out in full. Worn by many world leaders, the Day-Date is available with a bespoke day display in a wide choice of languages.

The Cyclops lens is one of the most distinctive Rolex features, and one of the most recognizable. Named after the one-eyed giant of Greek mythology, the Cyclops lens magnifies the watch’s emblematic date display for easy reading. Behind the Cyclops, as with every feature of a Rolex timepiece, lies a history of invention, research and development, and the endless search for perfection.

The Day-Date 40 is equipped with a new-generation movement, calibre 3255, entirely developed and manufactured by Rolex for a superlative level of performance. This self-winding mechanical movement is at the forefront of the art of watchmaking. A consummate demonstration of Rolex technology, with 14 patents, it offers fundamental gains in terms of precision, power reserve, resistance to shocks and magnetism, ease of use and reliability.

Dial

• Dial : Onyx set with diamonds
• Gem settings : 10 baguette-cut diamonds

Case

• Case : Oyster, 40 mm, yellow gold and diamonds
• Oyster architecture : Monobloc middle case, screw-down case back and winding crown
• Diameter : 40 mm
• Material : 18 ct yellow gold
• Bezel : Set with diamonds
• Winding crown : Screw-down, Twinlock double waterproofness system
• Crystal : Scratch-resistant sapphire, Cyclops lens over the date
• Water resistance : Waterproof to 100 metres / 330 feet

Movement

• Movement : Perpetual, mechanical, self-winding
• Calibre : 3255, Manufacture Rolex
• Precision : -2/+2 sec/day, after casing
• Certification : Superlative Chronometer (COSC + Rolex certification after casing)
• Functions : Centre hour, minute and seconds hands. Instantaneous day and date in apertures, secure rapid-setting. Stop-seconds for exact time setting
• Oscillator : Paramagnetic blue Parachrom hairspring. High-performance Paraflex shock absorbers
• Winding : Bidirectional self-winding via Perpetual rotor
• Power reserve : Approximately 70 hours

Bracelet

• Bracelet : President, semi-circular three-piece links
• Material : 18 ct yellow gold
• Clasp : Concealed folding Crownclasp