Rolex Datejust - Oyster, 31 mm, yellow gold
Ref: 278278 - USD 33,400

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Rolex
Datejust
Oyster,
31 mm,
yellow gold
Ref:  m278278-0020
USD 33,400 * 

Datejust
Oyster,
31 mm,
yellow gold
Collection

Ref:  278278
USD 33,400 * 
Tariffs January 2025
* Suggested retail price (United States, VAT not included)

Make a date of a day

This Oyster Perpetual Datejust 31 in 18 ct yellow gold features a white dial and a President bracelet.


White dial
 

Limitless freedom 
 

Lacquer combines almost limitless freedom of colour with intensity and a smooth finish. The lacquering technique consists of successively depositing six thin layers of lacquer on a brass base plate. A colourless varnish is then applied to give the colour or shade all of its depth and shine. Once the varnish is dry, the surface of the dial is polished to magnify the colour; the dial is then ready to be pad printed and receive its appliques.

Fluted bezel
 

A Rolex signature 
 

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

18 ct yellow gold
 

Commitment to excellence 
 

By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.

The President bracelet
 

The ultimate refinement 
 

The design, development and production of Rolex bracelets and clasps, as well as the stringent tests they face, involve advanced high technology. And, as with all the components of the watch, aesthetic controls by the human eye guarantee impeccable beauty. The President bracelet, with its semi-circular three piece links, was created in 1956 for the launch of the Oyster Perpetual Day-Date. It represents the ultimate in refinement and comfort and is always made of carefully selected precious metals.

The Cyclops lens
 

A magnifying lens 
 

The Cyclops lens is one of the most distinctive Rolex features, and one of the most recognizable. Named after the one-eyed giant of Greek mythology, the Cyclops lens magnifies the watch’s emblematic date display for easy reading. Behind the Cyclops, as with every feature of a Rolex timepiece, lies a history of invention, research and development, and the endless search for perfection.

2236 Movement
 

Superlative performance 
 

The calibre 2236 is a new-generation self-winding mechanical movement entirely developed and manufactured by Rolex. Fitted with a Syloxi hairspring in silicon, patented, it offers a superlative level of chronometric performance. Insensitive to magnetic fields, the Syloxi hairspring provides great stability in the face of temperature variations and remains up to 10 times more precise than a traditional hairspring in case of shocks. Its patented geometry ensures its regularity in any position.

Technical details

m278278-0020 

Dial
  • Dial : White
Case
  • Case : Oyster, 31 mm, yellow gold
  • Oyster architecture : Monobloc middle case, screw-down case back and winding crown
  • Diameter : 31 mm
  • Material : 18 ct yellow gold
  • Bezel : Fluted
  • Winding crown : Screw-down, Twinlock double waterproofness system
  • Crystal : Scratch-resistant sapphire, Cyclops lens over the date
  • Water resistance : Waterproof to 100 metres / 330 feet
Movement
  • Movement : Perpetual, mechanical, self-winding
  • Calibre : 2236, Manufacture Rolex
  • Precision : -2/+2 sec/day, after casing
  • Certification : Superlative Chronometer (COSC + Rolex certification after casing)
  • Functions : Centre hour, minute and seconds hands. Instantaneous date with rapid setting. Stop-seconds for precise time setting
  • Oscillator : Syloxi hairspring in silicon with patented geometry. High-performance Paraflex shock absorbers
  • Winding : Bidirectional self-winding via Perpetual rotor
  • Power reserve : Approximately 55 hours
Bracelet
  • Bracelet : President, semi-circular three-piece links
  • Material : 18 ct yellow gold
  • Clasp : Concealed folding Crownclasp

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