Hublot, Novak Djokovic wins a record 10th Australian Open


Hublot, Novak Djokovic wins a record 10th Australian Open

Novak Djokovic wins a record 10th Australian Open

22nd grand slam
La Cote des Montres - January 30th, 2023

Djokovic confirms his status as the most successful player in men’s tennis history with a record win in the Rod Laver arena

Congratulations Nole! Hublot ambassador Novak Djokovic sealed a landmark 10th Australian Open title in Melbourne, extending his own incredible record as the most successful male tennis player ever to grace the iconic Rod Laver Arena. The first major of the 2023 tennis season was also Novak’s Djokovic’s 22nd Grand Slam title. Truly, Nole is a history maker, first, unique, different – a true one-of-a-kind! Before lifting the Norman Brooks Challenge Cup, he defeated Stefanos Tsitsipas in 3 sets, in an epic final.

Djokovic’s win is the latest in an era-defining career that has seen him smash records across the sport. As well as having won the Australian Open a record number of times, he has also spent a record 373 weeks as world No.1 and finished the year as the highest ranked player a record seven times. He has also won 38 ATP 1000 titles, more than any other player in history. In all, he has won 91 career titles and is one of only eight men to have completed the Career Grand Slam, winning each of the four majors at least once, and one of only four to complete the Double Career Grand Slam. He is also the only player in tennis history to have won all four Grand Slams, all nine ATP 1000 titles and the ATP Tour Finals. Even more remarkably, he has won them all at least twice. Hublot congratulates Novak Djokovic on yet another incredible performance.

“Every Grand Slam win is special, but this being my 10th here in the great city of Melbourne and my 22nd overall makes it something extra special. It’s not easy to put into words how I feel right now, but I want to thank my team, in particular my family for being with me all the way and coming on this incredible journey. We keep going! I’m excited for what this season holds and for the next major.”
Novak Djokovic, Ten-Time Australian Open
and 22-Time Grand Slam Winner,
Hublot Ambassador

“There’s no one like Nole! First, unique, different – and the most successful tennis player in men’s tennis history. What a player! On behalf of all your friends at Hublot, I want to congratulate Djokovic on an incredible tournament, on extending your record and on your 22nd Grand Slam. Wow! You are truly a unique athlete and we admire your dedication, generosity and will to win so much. You are an inspiration, and we are proud to call you not just a Hublot ambassador, but a friend. Good luck with the rest of the season!”
Ricardo Guadalupe, CEO of Hublot

Novak Djokovic joined the Hublot family of ambassadors in 2021. He is a symbol of striving to be the best and to giving it everything in pursuit of your dreams – values that define Hublot’s unique approach to fine watchmaking. He belongs to an illustrious club of Hublot ambassadors who have reached the peak of their sports. From Usain Bolt, Alex Morgan, Kylian Mbappé, Dustin Johnson to Nole’s fellow Grand-Slam-winning tennis player Simona Halep, Hublot stands proudly alongside men and women who are champions on and off the field.

About Hublot


Hublot is a Swiss watch manufacturer founded in 1980 and based in Nyon. For its first-ever timepiece, this fundamentally disruptive company combined gold with a rubber strap in a case with a design inspired by a ship’s porthole (“hublot” in French). Thus, the “Art of Fusion” was born, blending tradition, innovation, craftsmanship, worlds and talents. It became the brand’s aesthetic and technical signature.

This identity was strengthened in 2005 with the Big Bang, which attested to an unrivalled know-how in terms of complications, manufacture movements and state-of-the-art materials. Carbon, titanium, ceramic and sapphire have been developed on this model to technical extremes.

This ground-breaking, high-quality approach to watchmaking is summed up in its philosophy, “Be First, Unique and Different.” It gradually led to other collections with innovative designs: Classic Fusion, Spirit of Big Bang, Square Bang and Manufacture Pieces. These draw on high levels of craftsmanship, both in terms of the materials so dear to Hublot (such as Magic Gold, brightly-coloured ceramics and sapphires) and its manufacture movements (Unico chronograph, Meca-10 and large complications such as the Tourbillon, the Cathedral Minute Repeater and the specific Manufacture Pieces movements).

Hublot’s world extends to powerful partnerships, including football. “Hublot Loves Football” has become the slogan at the world’s biggest sporting events (such as the FIFA World Cup™, Premier League, UEFA Champions League, UEFA EURO™) and through its ambassadors. This love of football continues in art, design, music, sport, fine dining and sailing.

Lastly, Hublot’s implication in joint environmental projects with SORAI and Polar Pod reflects its concern for the issues of the day. Almost 125 boutiques around the world share Hublot’s fervour and values, alongside the e-commerce.