TAG Heuer’s Monaco Titan as Verstappen’s lucky charm


TAG Heuer’s Monaco Titan as Verstappen’s lucky charm

Max Verstappen
wins at Formula 1 Monaco Grand Prix 2021

TAG Heuer’s Monaco Titan as Verstappen’s lucky charm
La Cote des Montres - May 24th, 2021

Just two days after being presented with a one-of-a-kind TAG Heuer Monaco timepiece, especially designed and engraved with personalized markings, Max Verstappen wins the 78th Monaco Grand Prix in the Principality after a dominant performance ahead of Carlos Sainz Jr. and Lando Norris on the podium.

Monte Carlo, Monaco – May 23rd, 2021: Max Verstappen’s second season win and his first at the Monaco circuit marks an exciting closing to a successful weekend for the Red Bull Racing Honda Team as well as for the longstanding partner of racing in the Principality, TAG Heuer.

As a result of this incredible result, Max Verstappen takes the lead in the 2021 Formula 1 Driver Standings for the first time in his career. As Official Watch of the Monaco Grand Prix since 2011, TAG Heuer was honoured to be back in Monaco to celebrate the legendary race and highlight of the Formula 1 season.

“We would like to congratulate Max Verstappen and the Red Bull Racing Honda Team for this historic Grand Prix win. He put the challenging winding city circuit to the test and definitely did not “Crack under pressure”, said Frédéric Arnault, CEO of TAG Heuer. “We are especially delighted that our newest and personalised Monaco Titan seemed to have brought him luck and I hope it continues to do so on Max’s and the team’s quest for the world championship title.”


TAG Heuer
and motor racing

at its best  

With celebratory events throughout the legendary F1 weekend and the unveiling of its new Special Edition timepiece, TAG Heuer reaffirms once again its longstanding friendship with Monaco and the Formula 1 Grand Prix – as well as the Red Bull Racing Honda Team of which TAG Heuer has been a partner since 2016.

The iconic square-shaped chronograph, created in 1969, named after the glamourous race and brought to the big screen by Steve McQueen in his 1971 movie Le Mans, symbolizes the brand’s love for speed and its deeply-rooted racing spirit. In this new special edition revealed this weekend, the case was reimagined in ultra-lightweight and robust titanium with a striking silver dial and black sub counters,on a novel anthracite leather strap with a texture recalling the grooves of race car tires.


About TAG Heuer 


TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in  139  countries. TAG Heuer products are available online on the watchmaker’s website, select countries and in 160 boutiques and 3,500  points of sale worldwide. The company  is headed up by Frédéric Arnault, CEO of TAG Heuer.  

For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the  Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking  Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the  brand’s core collection consists of three iconic families  designed  by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia  – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.  

Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors  that express the brand’s  passion for action and  high performance. These include the Formula E World Championship, of which the brand is a founding  partner, the TAG Heuer Porsche Formula E team, the Aston Martin Red Bull Racing Formula 1 Team, the Formula 1 Monaco Grand Prix, the World Endurance Championships, the Indianapolis 500, legends  Steve McQueen and Ayrton Senna, actors Chris Hemsworth and Patrick Dempsey, ATP next-generation tennis players Alex de  Minaur, Frances Tiafoe, Denis Shapovalov and Felix Auger-Aliassime, and surfer Kaie Lenny, among others.