Hublot thanks all of its partners in the world of Ferrari


Hublot thanks all of its partners in the world of Ferrari

Hublot thanks
all of its partners
in the world of Ferrari

After nine years of a one-of-a-kind partnership
La Cote des Montres - January 1st, 2021

After nine years of a one-of-a-kind partnership going far beyond traditional cobranding and sponsorship, Hublot would like to thank all those involved in making its collaboration with Ferrari a great success.

On 5th November 2011 on the Mugello Circuit, Jean-Claude Biver, then CEO of Hublot, and Luca Cordero di Montezemolo, Chairman of Ferrari S.p.A at the time, announced the signature of a watchmaking partnership between the Nyon Manufacture and the famous Italian manufacturer with its Prancing Horse. During the nine years that have since passed, a 360° relationship has developed between the two houses, leaving no possibility unexplored.

For Ferrari and Scuderia Ferrari, Hublot took on the roles of Official Timekeeper, Official Watch and Official Timekeeper of the Ferrari Challenge Championship, whose special events it also partnered. During these nine seasons, the Scuderia Ferrari Formula One team saw the drivers Felipe Massa, Fernando Alonso, Sebastian Vettel, Kimi Raikkonen and Charles Leclerc in its Hublot-branded single-seaters.

Above all, this period set the stage for an unprecedented technological exchange between the watchmakers, engineers and designers at Hublot and Ferrari. This emulation gave life to a whole series of particularly innovative and spectacular watches. Among these many achievements, we could cite the original Big Bang Ferrari that appeared in 2012, the first fruit of this collaboration. In 2013, it was the turn of the revolutionary MP05 LaFerrari, with its 50-day power reserve – a world record – paying tribute to the eponymous supercar, followed in 2017 by the Techframe, created under the leadership of Flavio Manzoni, Head of Design for the Italian brand. And how can we fail to mention the Classic Fusion Ferrari GT, which inaugurated the Unico movement into the Classic Fusion collection in 2019?

This one-of-a-kind partnership between Hublot and Ferrari proved to be an endless source of commercial, technical and sporting successes. This performance was achieved thanks to the involvement and unswerving dedication of the employees and friends of the two prestigious houses, to whom Ricardo Guadalupe, CEO of Hublot, wanted to send an emotionally charged message of thanks. Grazie a tutti!

“It was impossible for us to imagine the incredible path that Hublot and Ferrari were to travel together. Nine years of close and strong collaboration, during which, together, we reached new heights, beat world records in watchmaking and established new standards for the industry. The success of our partnership remains unequalled by other players in the watchmaking or automotive sectors. This exploit was achieved thanks to the passion of the extraordinary personalities who wrote the story of this great human adventure. While it is hard to mention everyone involved, I would like to thank from the bottom of my heart, in no particular order:
  • Jean-Claude Biver
  • Piero Ferrari
  • John and Lapo Elkann
  • All of Ferrari’s in-house teams, including Gestione Sportiva, Licensing, Ferrari Centro Stile, the Sales department and the Corse Clienti department
  • Scuderia Ferrari’s drivers over the past nine years: Felipe Massa, Fernando Alonso, Kimi Raikkonen, Sebastian Vettel and Charles Leclerc, as well as Marc Gené, head of driver development
  • The drivers at the F2 Ferrari Drivers Academy, including Callum Ilott and Robert Shwartzman
  • The GT drivers at AF Corse and its owner, Amato Ferrari
  • Peter and Simon Mann
  • Martin Fuentes
  • Deborah Mayer and her Iron Dames and Iron Lynx teams
  • Christopher Froggatt and his Tempesta Racing team
  • Giacomo Mattioli and his Scuderia Corsa team
  • Squadra Corse run by Ronny Vogel and Lapo Elkann
  • Remo Ferri and his Remo Ferri Motorsport team
  • Giuseppe Risi and his Risi Competizione team
  • The Zuchuat family and their Garage Zénith dealerships
  • Ronnie Kessel
  • All the Ferrari dealerships and authorised dealers who welcomed us
  • All the Ferrari Owners Clubs
  • All of the two brands’ customers and enthusiasts around the world
…the list is long but by no means comprehensive.
Thank you and thanks also to everyone I haven’t listed – you know who you are! The direction of our marketing strategy will now reflect our willingness to multiply and undertake large new projects, exclusive to Hublot, that emphasize our Art of Fusion, our Manufacture and our watchmaking expertise.”
Ricardo Guadalupe, CEO of Hublot


About Hublot


Founded in Switzerland in 1980, Hublot is defined by its innovation, which began with the highly original combination of gold and rubber. This “Art of Fusion” stems from the imagination of its visionary Chairman, Jean-Claude Biver, and has been driven forward by CEO Ricardo Guadalupe since 2012.

The release of the iconic, multi-award-winning Big Bang in 2005 paved the way for new flagship collections (Classic Fusion, Spirit of Big Bang), with complications ranging from the simple to the highly sophisticated, establishing the extraordinary DNA of the Swiss watchmaking house and ensuring its impressive growth.

Keen to preserve its traditional and cutting-edge expertise, and guided by its philosophy to “Be First, Different and Unique”, the Swiss watchmaker is consistently ahead of the curve, through its innovations in materials (scratch-resistant Magic Gold, ceramics in vibrant colours, sapphire), and the creation of Manufacture movements (Unico, Meca-10, Tourbillon).

Hublot is fully committed to creating a Haute Horlogerie brand with a visionary future: a future which is fused with the key events of our times (FIFA World Cup™, UEFA Champions League™, UEFA EURO™ and Ferrari) and the finest ambassadors our era has to offer (Kylian Mbappé, Usain Bolt, Pelé).

Discover the Hublot universe at our network of boutiques located in key cities across the globe: Geneva, Paris, London, New York, Hong Kong, Dubai, Tokyo, Singapore, Zurich and at