Hublot kicks off the FIFA Women’s World Cup 2023™
Hublot, the first name in precision football timekeeping, returns as the flagship tournament’s official timekeeper for the third time
The FIFA Women’s World Cup 2023™ is here! The biggest tournament in the history of the women’s game will kick off today Australia and New Zealand. Hublot will be there as Official Timekeeper, keeping time at every one of the tournament’s 64 fixtures, from the first group stage game at Eden Park in Auckland between New Zealand and Norway on 20 July, to the final in Sydney on 20 August. Every match will run to Hublot time, captured by the iconic Big Bang-shaped fourth official boards, LED boards, and the Hublot Big Bang e Gen 3, the watchmaker’s luxury smartwatch devoted to the world’s greatest game, on the wrists of all of the competition’s Official Referees. “Hublot loves football!”
The women’s game is going from strength to strength and Hublot – always first, different, unique – is proud to be supporting its development and taking its story of dedication, excellence and fair play to the world, inspiring a new generation of fans and players. This will be the third time the Swiss fine watchmaker has timed the FIFA Women’s World Cup™, having served as Official Timekeeper at the 2015 and 2019 tournaments in Canada and France respectively. Since then, Hublot has deepened its commitment to growing the women’s game by serving as Official Timekeeper to the UEFA European Women’s Championship™ and UEFA Women’s Champions League™.
At this year’s tournament, there will be 107 match officials (33 referees, 55 assistant referees and 19 video match officials), 94 of whom are women. Each of them will be equipped with Hublot’s Big Bang e, a high-powered luxury smartwatch that fuses the brand’s flagship Big Bang watch design with cutting-edge materials and the latest connected technology. The edition designed exclusively for officials features a number of special functions created to help them during the course of a game, such as monitoring yellow cards and added time at the end of the game. What’s more, the FIFA Women’s World Cup 2023™ app will be available for download to all owners of the Big Bang e Gen 3 through the Google Play store, bringing all the action of the game to the wrist. The fan edition keeps track of every match with score updates delivered straight to the wrist in real time.
“This is the most exciting season in women’s football – the build-up to the FIFA Women’s World Cup™! It brings everyone at Hublot enormous pride to be serving as the tournament’s Official Timekeeper. Hublot will keep track of every minute of every match, feeling every breath, sensing every moment, from first to final whistle. As ever, in the spirit of being first, different and unique, Hublot was the first luxury Swiss watch company to enter football and we continue to throw ourselves into developing it, particularly the women’s game. It will bring us great joy to see refereeing officials using the Hublot Big Bang e in every match, and we wish them, our partners at FIFA and every competitor the very best of luck for the tournament, particularly our incredible Hublot Friends of the Brand, Ada Hegerberg, Alexia Putellas and defending champion Alex Morgan. Hublot loves football!”
Ricardo Guadalupe, CEO of Hublot
A number of Hublot Friends of the Brand will be taking part in the tournament, including Norway’s Ada Hegerberg, the first winner of the women’s Ballon d’Or in 2018; Spain’s double Ballon d’Or winner Alexia Putellas; and Alex Morgan, who will take to the field in Australia and New Zealand as a member of the USA team, winners of the previous two editions of the FIFA Women’s World Cup™.
“We’re hugely excited about this year’s FIFA Women’s World Cup™, the biggest in the tournament’s history. Before a major tournament, my mantra comes into sharp focus: ‘Believe in Yourself’. For Norway to go deep in this year’s tournament, we’ll have to believe in ourselves and perform at our best as individuals and as a team. In football, every second counts and you have to be switched on from the moment that whistle blows, until the clock hits 90 minutes. Going to the tournament as a Hublot Friend of the Brand is a real thrill and I’m looking forward to seeing the Hublot name on fourth official’s boards during matches.”
Ada Hegerberg, Norway International and Hublot friend of the Brand
“The FIFA Women’s World Cup 2023™ will be the most spectacular expression of the beautiful game and I’m extremely excited to take to the international stage and represent my country. Spain’s performance has been continuously increasing, our success in the UWCL this season gave us a lot of confident and we’re expecting great things to come in FIFA Women’s World Cup 2023™! It’s a privilege to go to the tournament as a Hublot Friend of the Brand– I’m very grateful to Hublot for its continued support as we look to grow women’s football!”
Alexia Putellas, Spain International and Hublot friend of the Brand
“Women’s football has come so far and it’s growing faster than ever. This wouldn’t be possible without our fans, supporters and partners who have stood with us every step of the way. I’m super excited to see Hublot return as the FIFA Women’s World Cup 2023™ official timekeeper and to be heading to the tournament as a Hublot Friend of the Brand. Hublot loves football – and we love Hublot!”
Alex Morgan, USA International, double FIFA World Cup™ winner and Hublot friend of the Brand
One of the officials wearing the Hublot Big Bang e connected watch will be French referee and Hublot Friend of the Brand Stéphanie Frappart, who has set numerous firsts during her illustrious career. Last year, she became the first woman to referee a men’s World Cup match at the FIFA World Cup Qatar 2022™.
“The world will be watching when the whistle blows to kick off the FIFA Women’s World Cup 2023™ this summer, and it’s vital that my fellow officials and I have the best tools and equipment at hand to deliver the best on-field experience possible. Hublot’s support of women’s football means so much to us, particularly in light of the Big Bang e connected watch, which we have come to rely on heavily during elite-level matches. It gives us huge confidence to know that at this year’s tournament we will have a high-performance, highly reliable device on our wrists during a match. Thank you Hublot!”
Stephanie Frappart, FIFA Women’s World Cup 2023™ Referee and Hublot friend of the Brand
Beyond this summer’s tournament, Hublot is now recognised as the first name in elite football timekeeping. The Swiss fine watchmaker first entered the sport in 2006 as sponsor to the Swiss national team and has been growing its involvement in it ever since. Today, Hublot is the official timekeeper of FIFA and UEFA’s flagship men’s events, too, including the FIFA World Cup™ and the UEFA European Championship™. Hublot also times the men’s UEFA Champions League™ and the English Premier League™, the most followed football league in the world.
Many of the world’s most celebrated footballers and football personalities are Hublot ambassadors, including the great, late Pelé, Kylian Mbappé and Jose Mourinho. Hublot also works with some of the biggest clubs in the history of the game, including Juventus in Italy and Chelsea in England.
The FIFA Women’s World Cup 2023™ in Australia and New Zealand begins on 20 July.
Hublot loves football
Hublot is a Swiss watch manufacturer founded in 1980 and based in Nyon. For its first-ever timepiece, this fundamentally disruptive company combined gold with a rubber strap in a case with a design inspired by a ship’s porthole (“hublot”
in French). Thus, the “Art of Fusion”
was born, blending tradition, innovation, craftsmanship, worlds and talents. It became the brand’s aesthetic and technical signature.
This identity was strengthened in 2005 with the Big Bang, which attested to an unrivalled know-how in terms of complications, manufacture movements and state-of-the-art materials. Carbon, titanium, ceramic and sapphire have been developed on this model to technical extremes.
This ground-breaking, high-quality approach to watchmaking is summed up in its philosophy, “Be First, Unique and Different.”
It gradually led to other collections with innovative designs: Classic Fusion, Spirit of Big Bang, Square Bang and Manufacture Pieces. These draw on high levels of craftsmanship, both in terms of the materials so dear to Hublot (such as Magic Gold, brightly-coloured ceramics and sapphires) and its manufacture movements (Unico chronograph, Meca-10 and large complications such as the Tourbillon, the Cathedral Minute Repeater and the specific Manufacture Pieces movements).
Hublot’s world extends to powerful partnerships, including football. “Hublot Loves Football”
has become the slogan at the world’s biggest sporting events (such as the FIFA World Cup™, Premier League, UEFA Champions League, UEFA EURO™) and through its ambassadors. This love of football continues in art, design, music, sport, fine dining and sailing.
Lastly, Hublot’s implication in joint environmental projects with SORAI and Polar Pod reflects its concern for the issues of the day. Almost 125 boutiques around the world share Hublot’s fervour and values, alongside the Hublot.com