Reinforcing its attachment to the world of sailing, Corum renews ties with its history and signals its commitment to this prestigious sport. The historical birthplace of the Admiral’s Cup; the Isle of Wight and Cowes have always been the brand’s favourite waters. As a major sponsor of the Admiral’s Cup, Corum has been inextricably bound up with sailing, even naming one of its major collections after the Cup.

Over 8500 sailors racing in over 1000 boats and representing more than 15 countries are expected to compete on the world-renowned stretch of sea; the Solent.

In 1955, CORUM established its brand headquarters and workshops in La Chaux-de-Fonds, a key historical centre of the Swiss watch industry. Clearly positioned as an exclusive brand, CORUM offers high-quality watch collections featuring an innovative and distinctive design, and equipped with mechanical movements. Based on four key pillars (Admiral’s Cup, Romvlvs, Golden Bridge and Artisans), the collection comprises models at prices ranging from 5,000 to 1 million Swiss francs and give pride of place to precious metals and horological complications.

As official timekeeping supplier to Skandia Cowes Week, Corum flies the flag of watchmaking expertise and expresses its precision through marine watches and chronographs. Corum also rewards the top-performing sailors in each category by presenting them with an Admiral’s Cup watch, the brand’s flagship model distinguished by its twelve-sided bezel and its dial adorned with nautical pennants.