Chanel Premiere Rock Red

Chanel Premiere Rock Red

Première, an icon since 30 years

March 6th, 2017

The first watch created exclusively for women in 1987 by CHANEL, inspired by the octagonal shape of the N°5 bottle-stopper and that of place Vendôme, the Première is an icon since 30 years.

1989 - Carole Bouquet - CHANEL Première & CHANEL N°5
1989 - Carole Bouquet - CHANEL Première & CHANEL N°5
In October 1987, when CHANEL first created a watch, no one was expecting it. It was called Première.

Première: adjective feminine, singular. French for first: that which precedes others in time, space, and rank. Principal. Superior.

Première: noun feminine, singular: that which is realized for the first time. That which is classed at the top.
In transport, the most comfortable class.
In Haute Couture, the Director of the atelier.
In watchmaking, the Première was the first watch created exclusively by CHANEL for women; drawing on the shape of the N°5 bottle stopper and the Place Vendôme. Unlike anything before, this timepiece, destined for women and defining a uniquely feminine style, was not a simple reworking of a man’s watch.

Chanel Premiere Rock Red


Technical description

  • Limited edition: 1,000 pieces.
  • Case: Steel.
  • Dial: white mother-of-pearl.
  • Crown: steel cabochon.
  • Bracelet: triple row steel chain interwoven with red leather ribbon.
  • Movement: high-precision quartz movement.
  • Water-resistance: 30 metres.
  • Functions : hours, minutes.
  • Dimensions : 15.8 x 23.6 x 6.2 mm.
  • Available in 4 sizes: XS, S, M and L.