CHANEL reveals the new face of J12 Margot Robbie

CHANEL reveals the new face of J12 Margot Robbie

It’s all about seconds

May 20th, 2021
Chanel reveals a preview of the new J12 digital campaign with Margot-Robbie

Everything has always been about seconds for a House created by a woman who knew how to follow her instincts. The instinct of the moment when everything is decided.

Whether it is the longest second of a lifetime on the day of an important decision, or preparing a soft-boiled egg with perfect culinary precision, catching an airplane or missing a taxi, our existence is a succession of milestones that are of no coincidence.

The J12 is the watch for these milestones, and the perfect accompaniment for every second. In this campaign for the most iconic CHANEL watch, nine iconic women share their personal experiences about a second that changed their lives.

Everything is a story of seconds for a woman who is in touch with her life and with this intimate timepiece that can shape destiny in a few seconds. The J12 is the watch for this woman.

In 2021, Margot Robbie joins the faces of the iconic CHANEL J12 watch campaign initiated in 2019.
“It feels incredibly special to be alongside such inspiring women in this campaign. Embodying the J12 watch to me is acknowledging and appreciating time.”


Margot Robbie


Her relationship with CHANEL
March 2018: Wears CHANEL at the Oscars and is appointed a CHANEL Ambassador
May 2018: Attends the 2018/19 Cruise show in Paris
July 2018: Face of the Coco Neige 2018/19 campaign shot by Karl Lagerfeld
December 2018: Attends the “Paris-New York” 2018/19 Métiers d’art show at the Metropolitan Museum of Art in New York
July 2019: Face of the “Gabrielle CHANEL Essence” fragrance
July 2019: Attends the Fall-Winter 2019/20 Haute Couture show in Paris
October 2020: Participate in the digital amplification program for the Spring-Summer 2021 Ready-to-Wear show from London, interviewed by Ambassador Laura Bailey
April 2021 : Face of the new J12 campaign, shot by Brigitte Lacombe, joining the other J12 faces Keira Knightley, Lily-Rose Depp, Vanessa Paradis, Ali McGraw, Claudia Schiffer, Naomi Campbell...

“It’s a dream to represent such a timeless and iconic brand. The history of the CHANEL woman is so exciting and the brand has remained such a power feminine standard of style. I’m thrilled to be part of the CHANEL family and continue their celebration of women & fashion.”

Her film career


Margot Robbie is an Academy Award nominated actress and producer who has captivated global audiences with breakout performances alongside some of the most notable names in film. Continually evolving her diverse body of work, Robbie brings gripping narratives to life in coveted roles that speak to her powerful on-screen presence.

Robbie is currently in production on The Untitled David O. Russell film. The film will also star Robert De Niro, Christian Bale, Chris Rock, and John David Washington, among others. After that, she will start shooting Damien Chazelle’s new movie Babylon, alongside Brad Pitt. Later this year, Robbie is set to reprise her role as Harley Quinn in wrapped The Suicide Squad, directed by James Gunn, which is the sequel to Suicide Squad. The film will be released on August 6, 2021.

In 2020, Robbie starred in the Harley Quinn spin-off, Birds of Prey. She also served as a producer on the film, which was released on February 7.

In 2019, Robbie starred in Bombshell, directed by Jay Roach, and in Quentin Tarantino’s Once Upon a Time in Hollywood as Sharon Tate alongside Brad Pitt and Leonardo DiCaprio. She received a BAFTA nomination for her performance. The film, which debuted at the Cannes Film Festival in May 2019 to rave reviews, went on to win a Golden Globe for Best Motion Picture-Musical/ Comedy.

Robbie’s production company, LuckyChap, released their first television show Dollface in November 2019, which has been renewed for a second season.

In 2018, Margot starred in Josie Rourke’s Mary Queen of Scots. She received SAG and BAFTA nominations for her performance.

Most notably, Robbie starred in I, Tonya, as Tonya Harding. Robbie also served as a producer on the film under her production company, LuckyChap Entertainment. The film premiered at the 2017 Toronto International Film Festival.

In 2016, Robbie appeared in Suicide Squad, playing the coveted role of Harley Quinn, first time for the comic book character revealed on the big screen. The film, directed by David Ayer, grossed more than $356,700,000 million worldwide.

Robbie’s breakout role came in 2013 in Martin Scorsese’s The Wolf of Wall Street in which she stars as the female lead opposite Leonardo DiCaprio.

Additional film credits include: Dreamland, Terminal, Peter Rabbit, Goodbye Christopher Robin, Whiskey Tango Foxtrot, Z for Zachariah, Focus, The Legend of Tarzan, Suite Française and About Time.

On television, Robbie made her U.S. debut in the critically acclaimed ABC series, Pan Am, in 2011. In Australia, Robbie is most recognized for her role as Donna Freedman on the television soap opera Neighbours. Her role garnered her two Logie Award nominations for Most Popular New Female Talent and Most Popular Actress.

Robbie has numerous film and television development projects under her LuckyChap Entertainment banner, all of which correspond to her objective of telling stories with strong female characters. LuckyChap recently partnered with Hodson Exports to launch the Lucky Exports Pitch Program (LEPP), a new initiative that has selected six female-identifying writers to participate in the program, in which they will each focus on developing their own idea for an original action feature film. Additionally, LuckyChap Entertainment was named The Hollywood Reporter’s 2020 “Producers of the Year.”

LuckyChap Entertainment produced the award-winning feature film I, Tonya, Birds of Prey, Promising Young Woman which premiered at Sundance in 2020. The film, which received four Golden Globe nominations including Best Motion Picture-Drama, stars Carey Mulligan and is directed by first-time female director Emerald Fennell. Their independent film Dreamland starring Margot Robbie premiered at the Tribeca Film Festival in 2019 and was released in 2020.

LuckyChap Entertainment has several other projects currently in development, with a first-look film production deal with Warner Bros. Studios and a first-look television deal with Amazon Studios. LuckyChap is currently in production on Maid, a female-driven dramedy series starring Margaret Qualley, inspired by Stephanie Land’s New York Times best-selling memoir. LuckyChap’s business encompasses studio franchise films, such as the upcoming first live action feature of Barbie with Mattel and Warner Bros., with Greta Gerwig and Noah Baumbach set to co-write the screenplay.

Born in Australia, Margot Robbie grew up on the Gold Coast and eventually moved to Melbourne where she began acting professionally at the age of 17. She currently resides in Los Angeles.



Margot Robbie has already been nominated for 2 Oscars, 2 Golden Globes, 2 SAG & 2 BAFTA Awards. First in 2018 for Best Actress for her performance in I, Tonya, and next in 2020 for Best Actress in a Supporting Role for her role in Bombshell. She won 22 prizes for her performances and got 109 nominations in total. In 2021, she has already gotten Golden Globes, Critics Choices and Independent Spirit Awards nominations as a producer with her LuckyChap Entertainment company for Best Movie for Promising Young Woman.