A bracelet with a velvet-touch that elegantly embraces the wrist. An octagonal dial whose shape recalls the stopper of the N°5 perfume and the shape of the Place Vendôme. An essential color in the universe of Gabrielle Chanel… Red. A red that defines the tone for this Première with character.

Created in 1987, the Première initiated a true lesson in style by opening the first page of CHANEL’s watchmaking history. Its bold design – an octagonal case featuring a monochrome dial without indexes or a seconds hand – and its immediately recognizable signature offered freedom from all the codes of traditional watchmaking.

In 2026, this iconic creation is dressed in red. This flamboyant and vibrant tone, a metaphor for passion and audacity, was one of Gabrielle Chanel’s favorite colors.

Constantly reinterpreted in the creations of the House, this color is rendered in an intense hue.

The sunburst-lacquered dial offers an exquisite play of light reflections, while the bracelet combines a velvet touch with a couture feeling.

Refined down to the smallest detail, this piece features a yellow gold case as well as a diamond-set crown to further accentuate its preciousness.

#CHANELPremiere #CHANELWatches

Case: 18K yellow gold case
Titanium caseback
Red-lacquered sunray dial
18K yellow gold crown set with 1 brilliant-cut natural diamond (~0.04 carat)

Bracelet: Red rubber strap with velvet touch and 18K yellow gold ardillon buckle

Movement: high precision quartz movement
Functions: hours, minutes
Water resistance: 30 meters
Dimensions: 19.7 x 15.2 x 7.5 mm
Natural diamond: 1 brilliant-cut natural diamond (~0.04 carat)

Price: 5,800 EUR