I am the first watchmaking creation of CHANEL.
I was created in 1987 by Jacques Helleu, and today, Arnaud Chastaingt has put me back in the spotlight like a muse. I do not merely record the passage of time, I tame it.
I freed myself from masculine codes to be worn on the wrists of women, right here, right now.
I am the beating heart of the instantaneous act.
I am a black-lacquered face, the smooth surface of a present which moves along without worrying about the time.
I am black and gold geometry: Refined hands, beveled glass, a set crown.
I am an icon among icons: An octagonal case inspired by the stopper of the CHANEL N°5 perfume bottle, a bracelet with a nod to the interlaced leather strap of the quilted handbag.
I am a jewelry watch which takes time to enjoy life. I am a style, whose only guiding principle is liberty. I am an eternally young first.
I am the Première watch.