Lying at the heart of this narrative are contrasts between black, white and color.
June 30th, 2021
CHANEL presents its capsule collection CHANEL ELECTRO, with graphic codes borrowed from Electro culture.
In the 1990s, this music genre offered a world that was radically different and original, reflecting the night scene and the atmosphere in which it emerged.
Electronic music moved beyond the confines of the music world and gave rise to an authentic aesthetic culture. Performance became all-encompassing, a sensory, graphic experience transcending the effects of sound.
Inextricably linked with the venues in which it unfolded, Electro culture grew into a fully fledged artistic genre.
Lying at the heart of this narrative are contrasts between black, white and color. White is illuminated by color. Color is intensified by the depths of black. “I conceived this capsule collection like a performance program, inviting our classics, the J12, PREMIÈRE, CODE COCO and BOY•FRIEND, to perform side by side on this stage, drawing their inspiration from the codes of this world,”
explains Arnaud Chastaingt,
Director of the Watchmaking Creation Studio.
Inspired by the energy of electronic music, CHANEL reinvents the J12 watch, icon of 21st- century Watchmaking, in a black highly resistant ceramic and steel model with accents of vibrant color in its numerals.
Available in a 38 mm version equipped with the Calibre 12.1 or a 33 mm version equipped with a high precision quartz movement.
Limited editions of 1255 pieces each.
Inspired by the energy of electronic music, CHANEL reinvents the PREMIÈRE watch in a blackened steel version with a chain bracelet interwoven with multicolored leather and equipped with a high precision quartz movement.
Limited edition of 555 pieces.
PREMIÈRE ELECTRO BOX presents a graphic polyptych of 7 watches arranged to create an ultra-vivid color field. An intense contrast between the depth of the black and the neon colors of the leather straps that encircle the wrist. An ode to color and a promise of an easy, relaxed look for every day of the week.
Inspired by the energy of electronic music, CHANEL reinvents the CODE COCO watch with a quilted pattern leather strap in neon pink with black braiding. A blackened steel design set with a princess-cut diamond and equipped with a high precision quartz movement.
Limited edition of 255 pieces.
Inspired by the energy of electronic music, CHANEL reinvents the BOY•FRIEND watch in a steel version set with 142 brilliant-cut diamonds. This new interpretation is embellished with a robot motif and a quilted pattern calfskin strap lined in neon pink.
Limited edition of 55 pieces.