In continuation of its longstanding dialogue with sport, Swiss Haute Horlogerie manufacturer Audemars Piguet enters the world of padel through a global partnership as Official Timekeeper of the Qatar Airways Premier Padel Tour and a new relationship with Agustín Tapia – the world’s top-ranked player. This initiative reflects Audemars Piguet’s commitment to meeting its community in cultural environments where human connections, shared practice and collective energy naturally resonate with its core values.

Sport has long provided Audemars Piguet with a way to engage beyond watchmaking. Within this universe, padel stands out as a discipline defined by exchange, proximity and collective momentum, where interaction plays a central role.

Over recent years, this sport has brought together a diverse and growing community, establishing itself across various cultural contexts. Originating in Mexico and rooted in Latin American culture before gaining wide popularity in Spain, it now sits at the intersection of culture and lifestyle, attracting players from different generations, backgrounds and creative fields, including music, fashion and the arts. Its global expansion has positioned it as a genuine connector: a shared ground where different worlds converge through practice and collective experience.

Many of Audemars Piguet’s clients already engage with padel in their daily lives. Played in pairs and built on continuous interaction, the sport creates informal moments where connection is forged through timing, coordination and shared intent. As the point unfolds, the game increasingly relies on synchronisation and the ability to read subtle variations in rhythm. This level of attention and balance mirrors the precision required in Haute Horlogerie, where accuracy and the interplay of elements work together to create a coherent whole.

By supporting this discipline, the Manufacture meets its community in settings where time is shared and exchange unfolds with ease.

Padel’s international development has contributed to the emergence of new structures that bring together players, audiences and communities across regions. At the forefront of this evolution, Premier Padel has become the leading professional tour worldwide, setting new standards for the sport’s global growth, elite competition and international reach.

Founded in partnership with the International Padel Federation, the Qatar Airways Premier Padel Tour brings together the world’s leading male and female players in major venues around the world. As Official Timekeeper, Audemars Piguet will accompany this circuit throughout the season. This includes dedicated court clocks and select branded elements integrated into each tournament environment. The Manufacture will also be present at key moments of the Tour, both on site and via international broadcasts, creating opportunities for audiences to encounter the sport and its culture.



To reinforce its engagement with padel, Audemars Piguet is partnering with Agustín Tapia, the sport’s topranked player and a leading figure of his generation. Born in Catamarca, Argentina, Agustín has shaped the evolution of the game with a style marked by precision, creativity and exceptional technique, earning recognition both on and off the court.

In a discipline where play rests on synchronisation and constant adjustment, Tapia’s approach reflects a balance of instinct and rigour, paired with a refined sense of timing. His ability to adapt the rhythm of a point, anticipate trajectories and maintain composure under pressure demonstrates a level of control that parallels the Manufacture’s high standards. His creativity makes him unpredictable to his opponents, notably his capacity to invent shots that defy conventional logic. Beyond results, Tapia is valued for his humility, professionalism and leadership – qualities that have made him a reference for younger athletes and reinforced his influence in the sport’s fast-growing landscape.

The relationship with Agustín Tapia extends Audemars Piguet’s longstanding dialogue with sport. Throughout its history, the Manufacture has been drawn to individuals who shape their craft with commitment and a sense of purpose. This outlook has guided collaborations across sport and culture – from longstanding partnerships with athletes such as Serena Williams, Aryna Sabalenka, Antoine Dupont, Simone Biles and Shai GilgeousAlexander to earlier encounters with figures including LeBron James and Michael Schumacher. Each partnership has contributed to a broader dialogue grounded in openness and a shared passion, reinforcing sport as a space where collective energy and human talent converge with the values upheld by the Manufacture.



Alongside the Qatar Airway Premier Padel Tour, Audemars Piguet will also explore formats that bring people together around the sport. Uniting professional players and amateur participants, a Proam tournament will offer a setting for natural encounters between clients, friends of the brand and the wider AP family.

Complementing these initiatives, the Swiss manufacturer will develop a network of club partnerships in locations where padel is part of local lifestyles. Creating additional opportunities to experience the sport through proximity and shared time, planned destinations include Europe, the Middle East, the Americas and Asia. These partnerships further reflect Audemars Piguet’s wish to meet its community where padel naturally thrives, while opening spaces for new audiences to discover the world of Haute Horlogerie.


Premier Padel is the world’s leading official professional Padel tour, setting the global standard for the sport in elite competition and international reach. Founded by Qatar Sports Investments in partnership with the International Padel Federation (FIP), the Qatar Airways Premier Padel Tour brings together the world’s best male and female players at top venues around the world. After a landmark 2025 season that saw the Tour debut in the United States, the 2026 season features 25 tournaments across 17 countries, including new destinations in the United Kingdom and South Africa. This growth reflects the rapid global development of Padel and Premier Padel’s long-term commitment to sporting excellence and sustainable growth. Broadcast in more than 244 territories worldwide, Premier Padel delivers live coverage to fans across six continents and plays a key role in the sport’s Olympic pathway led by the FIP, supporting the international development of professional Padel.   


Agustín Tapia (born July 24, 1999, in Catamarca, Argentina) is one of the leading figures in global padel and the current world number 1, firmly established among the sport’s absolute elite. Known worldwide as “The Mozart of Catamarca,” he stands out for his exceptional talent, on-court creativity, and an elegant yet explosive playing style that has redefined the standards of modern padel.
He currently competes on the Premier Padel circuit, where he has established himself as the dominant player of his generation within the competitive elite, leading the world rankings and winning titles on the sport’s most prestigious stages. With a win rate above 90% and more than 30 professional titles, Tapia is a global reference and one of the key figures driving the international expansion of padel.


Audemars Piguet is the oldest fine watchmaking manufacturer still in the hands of its founding families (Audemars and Piguet). Based in Le Brassus since 1875, the company has nurtured generations of talented craftspeople who have continuously developed new skills and techniques, broadening their expertise to set rule-breaking trends. In the Vallée de Joux, at the heart of the Swiss Jura, Audemars Piguet has created numerous masterpieces, testament to the Manufacture’s ancestral savoir-faire and forward-thinking spirit. By pushing the boundaries of what is possible and building bridges between different creative worlds, Audemars Piguet has been able to explore new horizons and build an inspired community.