Swiss Haute Horlogerie manufacturer Audemars Piguet is pleased to announce the opening of its new boutique in Saint-Tropez. Nestled in the heart of the town, this exceptional space offers a warm and contemporary setting that blends the brand’s heritage with modern, authentic design. Open all year round, the boutique invites clients and watch enthusiasts to connect in a welcoming atmosphere.

Housed in a former village home spanning 300 square metres across two floors, the boutique offers a warm atmosphere, inspired by the brand’s Swiss origins, in a modern décor. The interior design features a Provençal touch, with natural elements, such as lime-washed walls and locally crafted materials, reflecting the harmony between tradition and modernity that characterises the savoir-faire Audemars Piguet holds dear. A private garden adjacent to the building invites visitors to relax and enjoy the brand’s signature hospitality under the Riviera sun.

Audemars Piguet is the oldest fine watchmaking manufacturer still in the hands of its founding families (Audemars and Piguet). Based in Le Brassus since 1875, the company has nurtured generations of talented craftspeople who have continuously developed new skills and techniques, broadening their savoir-faire to set rule-breaking trends. In the Vallée de Joux, at the heart of the Swiss Jura, Audemars Piguet has created numerous masterpieces, testament to the Manufacture’s ancestral savoir-faire and forward-thinking spirit. By pushing the boundaries of what is possible and building bridges between different creative worlds, Audemars Piguet has been able to explore new horizons and build an inspired community. The beat goes on.