Swiss luxury watchmaker TAG Heuer is shaking up its popular TAG Heuer Formula 1 collection with three stylish models in fresh, energetic colors evocative of the racetrack: green, yellow, and red. These statement quartz sports watches authentically capture the spirit of the first TAG Heuer Formula 1 pieces from the 1980s, which were celebrated for their cool colors and character. They will immediately stand out on the wrist of lovers of edgy watchmaking who expertly mix high performance and daring style.

Today’s novelties boldly express TAG Heuer’s love for speed, adrenaline, and audacious design. Green, yellow and red have been signature motorsport colors for decades, they carry on the legacy of the race car livery colors established in the Interwar era and which indicated the nation of origin of the car, its driver, or its team: British Racing Green, Or for yellow and gold, Rosso Corsa Italian red, and more. These traditional colors officially ruled the track until the 1970s, but they are still omnipresent today – flags, lights, track markings, team liveries... they make up the enduring palette of this thrilling sport.

The updated design codes of the three pieces are assertive and fun, with a harmonious and dynamic play of contrasting colors and subtle unique details for each reference for a cool statement look that will make a lasting impression. The 43-mm case is in fine-brushed stainless steel with pushbuttons at 2 and 4 o’clock and a strong black PVD steel fixed tachymeter-scale bezel with positive numerals. The screw-down steel case back reveals a checkered flag motif, sign of a successfully completed race.

The stylish case houses a luminous sunray brushed dial with three “azurage” chronograph sub-counters which add texture, depth, and light effects. The angled date window is positioned at 4 o’clock and the contrasting hands and indexes are coated with white Super-LumiNova® for excellent legibility at high speed. With its streamlined and textured rubber strap the TAG Heuer Formula 1 chronograph is ready for high intensity uses; its vivid hue seamlessly matches the dial and completes the bright full-colored look.

For optimal clarity and balance, each colored piece features slightly different details. On the green edition the indexes and hands are black with white Super-LumiNova®, the central hand is lacquered white, and the chronograph sub-counters are circled in red.

On the yellow edition, the indexes are black with white Super-LumiNova®, the hours and minutes hands are black, and the central hand is lacquered red.

And for the red edition the hands and indexes are rhodium-plated with white Super-LumiNova®, the central hand is lacquered white, and the chronograph sub-counters are circled in white.

Together the three chronographs form a vibrant assortment that will delight racing enthusiasts and lovers of cool statement sports watches that complement their bold personality. The new TAG Heuer Formula 1 Chronograph is available from September 2022 in TAG Heuer boutiques, on the brand’s e-commerce websites and at select retail partners.

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in  139  countries. TAG Heuer products are available online on the watchmaker’s website, select countries and in 160 boutiques and 3,500  points of sale worldwide. The company  is headed up by Frédéric Arnault, CEO of TAG Heuer.  

For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the  Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking  Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the  brand’s core collection consists of three iconic families  designed  by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia  – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.  

Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors  that express the brand’s  passion for action and  high performance.