Genevan watchmaking house Laurent Ferrier is unveiling a new edition of the iconic “Série Atelier”, an unmistakable homage to the brand's history inextricably tied to a passion for motor racing: the Sport Auto 40. The 24 Hours of Le Mans is the biggest motorsport event open to spectators from...

Laurent Ferrier is proud to announce the launch of its brand new timepiece. Inspired by the thrills of motor racing and the pursuit of excellence, this watch features a stunning salmon-pink dial that captures the breathtaking beauty of the sky at dawn. For the two founders...

This autumn, to mark the 12^th anniversary of the Laurent Ferrier brand, the team is proud to present a new interpretation of the Grand Sport Tourbillon. This model, initially released in 2019, was inspired by the two founders’ shared love of motor racing. Its case is designed like a...

More than an art of living, travel is about returning to the essentials of life. Laurent Ferrier dedicates this No.3 “Série Atelier” to those who are not willing to sacrifice beauty for the sake of comfort when travelling. This new version of the Classic Traveller with dual time zones features...

“At the start of 2022, I am proud to present a new watch in our collection: the Sport Auto. A tribute piece to the extraordinary adventure that we experienced as young men. As many of you are already aware, my friend François Servanin and I founded Maison Laurent Ferrier in 2009. To better...