TAG Heuer sprints towards success with its new Carrera Chronograph


TAG Heuer sprints towards success with its new Carrera Chronograph

New Carrera Chronograph

TAG Heuer sprints towards success
La Cote des Montres - October 26th, 2023

Swiss luxury watchmaker TAG Heuer introduces the TAG Heuer Carrera Chronograph, drawing inspiration from the timeless link between cars, drivers, and motor racing. This exceptional timepiece captures the essence of legendary drivers, symbolizing their relentless pursuit of excellence on the racetrack and encouraging wearers to embrace thrilling challenges with the same passion that has defined motorsport history.


Golden Times


The TAG Heuer Carrera Chronograph is a remarkable showcase of craftsmanship. It goes beyond being a watch; it’s a testament to TAG Heuer’s commitment to creating timepieces that resonate with those who reach for the extraordinary.

This narrative traces back to Jack Heuer, a visionary who introduced a game-changing concept: gifting gold timepieces to racing drivers. This ingenious gesture forged an unbreakable bond between TAG Heuer and the world of motorsports. These watches surpassed their role as rewards; they became loyal companions in the relentless pursuit of victory. Amidst the roar of engines and the thrill of speed, these timepieces graced the wrists of drivers like Ronnie Peterson, and Niki Lauda, urging them to shatter their limits.

Jack Heuer’s audacity reshaped the realm of luxury watch marketing forever. Those gold timepieces became more than timekeepers; they encapsulated the essence of accomplishment, courage, and an unwavering quest for excellence. Every tick of the chronograph echoed the pulse of a driver’s bravery, a constant reminder of their path to greatness.

The TAG Heuer Carrera Chronograph 39mm pays tribute to this vintage era, exuding retro charm and timeless aesthetics that stand as a testament to the brand’s unstoppable spirit.



Pushing for success  

The 18K 3N yellow gold case of the TAG Heuer Carrera Chronograph marks the splendid conclusion to the 60th anniversary saga of the Carrera collection. This timepiece upholds the timeless essence of the TAG Heuer Carrera with its classic round case, seamlessly integrated lugs, and user- friendly chronograph pushers positioned at 2 and 4 o’clock. These pushers gracefully bridge the vintage allure of the watch with a modern flair.

The spirit of the original 1960s designs finds resonance in the luxuriously balanced 18K 3N yellow gold-plated dial of the new model. For improved legibility, this dial features contrasting black “azuré” subdials at 3 and 9 o’clock, reminiscent of the iconic reverse panda configuration.

Yet, the pinnacle of the Carrera’s 60th anniversary celebration lies within the exquisite golden-cased TAG Heuer Carrera Chronograph, featuring the groundbreaking Glassbox design which encompasses the watch’s overall aesthetics. When viewed in cross- section, the watch’s silhouette is fluid thanks to the seamlessly curved edges of the domes sapphire crystal, yet also angular due to the case’s taut flanks and muscular, avant-garde lugs. This innovation breathes new life into the 2023 Carrera collection, elevating its visual elegance and making it an exceptional centerpiece. The gracefully curved flange not only amplifies visibility but also simplifies the reading of the 60-second / minute scale that encircles the edge of the dial.

To ensure optimal legibility, the black lacquered central hand creates a striking contrast against the luxurious gold dial, and its vertical brushed finish, reminiscent of the racetrack markings.

The new TAG Heuer Carrera’s elegant 39mm diameter case, is equipped with TAG Heuer’s in-house chronograph movement Heuer 02, listed as TH20-00. This movement features a bi-directional winding, and an impressive 80-hour power reserve.

The watch is accompanied by a black perforated calfskin leather strap, secured with a 18K 3N yellow gold pin buckle, enhancing the timepiece’s connection to its racing-inspired heritage while adding an air of exclusivity and luxury.


TAG Heuer

« Don’t Crack Under Pressure »  

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessy Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland, and with four production sites, TAG Heuer has 1,860 employees and is active in 139 countries. TAG Heuer products are available online for select countries and in 260 boutiques and 2,300 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.

For 163 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco, and Autavia – and is rounded out with the contemporary TAG Heuer Link, Aquaracer, Formula 1, and Connected lines.

Embodying TAG Heuer’s motto, “Don’t Crack Under Pressure,” are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.

As the celebration of 60 years of Carrera concludes, this TAG Heuer Carrera Chronograph stands as a beacon of achievement, encouraging wearers to embrace their own journey of success, just as legendary drivers have done throughout history. The TAG Heuer Carrera Chronograph is more than a watch; it’s a talisman embodying challenge and determination.

TAG Heuer
Carrera Chronograph

Technical description

Reference :CBS2240.FC8319
Mouvement :Calibre TH20-00 Automatic
Dial :18K 3N yellow gold-plated vertical brushed dial
18K 3N yellow gold-plated flange with 60 second / minute scale
3 counters:
  • 3 o’clock: black “azuré” minute chronograph counter
    18K 3N yellow gold-plated hand
  • 6 o’clock: 8K 3N yellow gold-plated permanent second indicator
    Black lacquered hand
  • 9 o’clock: black “azuré” hour chronograph counter
    18K 3N yellow gold-plated hand
18K 3N yellow gold-plated facetted, polished hour and minute hands with white Super-LumiNova®
Black lacquered central hand
Black TAG HEUER printed logo6 o’clock date
Case :18K 3N solid yellow gold fine-brushed, polished
Glass :Glassbox domed sapphire crystal with double anti-reflective treatment
Diameter :39 mm
Crown :18K 3N solid yellow gold standard crown at 3 o’clock
Fine brushed, polished 18K 3N solid yellow gold round push button at 2 o’clock Fine brushed
Polished 18K 3N solid yellow gold round push button at 4 o’clock
Caseback :18K 3N yellow gold screw-down sapphire
Water resistance :100 meters
Bracelet :Perforated black calfskin leather strap
Clasp :Fine brushed, polished 18K 3N yellow gold pin buckle
TAG Heuer shield
Dimensions :Lug-to-lug: 46.0 mm
Thickness: 13.9 mm
Prix public :21,000 CHF • 21,750 €
Availability :November 2023