TAG Heuer New Link Lady


TAG Heuer New Link Lady

New Link Lady

Autumn 2016: an exclusive series just for women
La Cote des Montres - September 16th, 2016

Link. A design that dates back to 1987. The bracelet is highly distinctive, with its links in the shape of an S. It is both an iconic design and a standard bearer in terms of ergonomics and wearer comfort. Each link is rounded on the top, bottom and sides for an exceptionally smooth feel on the wrist.

TAG Heuer has reworked the famous Link collection in an exclusive series of watches just for women.

In steel or black ceramic, with an elegant diameter of 32 mm, the new Link Lady now features a strap which is fully integrated into the case, whose horns have been removed. The bracelet still has a curved profile, and the finishes – in particular those on the steel models - are even more sophisticated: the entire contour of the S radiates a highly polished shine, while the upper surface of each link is fully brushed.

The case shape lies between round and coussin, thanks to its 4 subtle corners. The fixed bezel is a bold presence, with a large polished bevel and an offset ring that may be either polished or set with diamonds. All of the dials are in mother-of-pearl. Some incorporate a layer of black or blue-grey lacquer, offering a different colour variation. A date window at 3 o’clock and polished faceted indices complete the look.

This is the first time a Link watch has been made entirely from ceramic, in particular a completely matt black, stylish and contemporary model.

The collection features three strikingly different styles. Steel models, with or without stones. Ceramic models: polished for an ultra-high shine or in sand-blasted black ceramic for a matt, stylish and contemporary look.

Do we need to list the numerous properties of ceramic, the perfect material for the watchmaking world? It is incredibly hard — yet soft to the touch — and highly scratch-resistant (a key quality in a watch). It keeps its original colour, fresh as the day it was made, and does not oxidise. It is hypoallergenic (also very important if you wear your watch for 10 to 12 hours a day) and is lighter than steel. Elegant, refined and instantly recognisable, this is the most feminine watch of all the TAG Heuer collections.

TAG Heuer New Link Lady

Technical details

WBC1316.BA0600:Steel version, white mother-of-pearl dial and 12 settings with diamond bezel
WBC1311.BA0600:Steel version, mother-of-pearl dial with blue-grey effect and steel bezel
WBC1390.BH0744:Polished black ceramic version, black mother-of-pearl dial and diamond bezel
WBC1391.BH0745:Matt black ceramic version, black mother-of-pearl dial and diamond bezel
Movement:Quartz with date window at 3 o'clock
Case:In steel or black ceramic, brilliant polished or sand-blasted matt finish
Diameter:32 m
Crystal:Sapphire crystal with antireflective, scratch-resistant coating inside and out
Case-back:Steel screw-on
Dial:Mother-of-pearl, white or with blue-grey or black effect
Rhodium-plated or pink gold-plated indices and hands (5N18K)
Water-resistance:100 metres
Strap:In steel or in black ceramic
Clasp : Polished "butterfly" clasp with safety push-buttons