TAG Heuer Monaco Special Edition
To mark the legendary Monaco Grand Prix, TAG Heuer releases a new Special Edition of its iconic timepiece which bears the same name as the prestigious F1 race. This TAG Heuer Monaco uses modern materials and a historic lineage to render its ultimate racing chronograph a model for eternity.
La Chaux-de-Fonds, Switzerland – 27 May 2022:
Racing enthusiasts and lovers of bold, innovative watches will be thrilled with a new special edition of the Monaco chronograph – a dramatic watch inspired by a legendary Monaco of the 1970s and constructed of DLC-coated titanium. Demonstrating the bold innovation of the TAG Heuer Monaco, this exclusive chronograph captures the mystique of one of the brand’s most iconic collections.
the traditions of watchmaking
From its introduction in 1969, the TAG Heuer Monaco chronograph has challenged every aspect of watchmaking with its fearless innovation. In an era when there were only hand-wound chronographs, the Monaco was one of the first automatic chronographs. Rather than the traditional black or white used for dials, the Monaco was painted a brilliant blue, which is made even bolder by the bright white registers and red accents. But the most radical innovation was the Monaco’s shape. Going against a tradition of virtually all chronographs being round, the Monaco was square, and the first to be housed in a waterproof case. The “Monaco”
name itself captured the duality of the watch, reflecting the unmatched luxury of the principality, contrasted with the danger of the legendary Formula 1 race.
From the moment of its introduction in 1969, the Monaco would reflect the cutting edge of contemporary design. From the midnight blue and bright white of the late 1960s to the contrasting grey tones used in the early 1970s, the Monaco reflected popular culture while advancing the limits of design. It was natural then that in the late 1970s the Monaco chronograph would introduce an entirely different look, including the matte black case and dial of the legendary “Dark Lord”, with bright orange and white accents, optimising the usefulness of the chronograph as a tactical instrument for the racer.
The TAG Heuer
Now, over 50 years after the introduction of the Monaco, TAG Heuer is releasing a special edition of the legendary watch. The newest Monaco incorporates today’s most innovative materials and engineering to offer enthusiasts the ultimate version of what the original Monaco “Dark Lord”
might have been.
The case of the latest addition to the Monaco line-up is executed in Grade 2 titanium, coated with DLC (diamond-like carbon). Titanium is a high-performance material, offering a unique combination of strength and light weight, while remaining free of corrosion. TAG Heuer used titanium for the construction of only one previous Monaco chronograph, the Titan model offered as a Limited Edition in 2021 and worn by Max Verstappen as his “lucky charm” during his 2021 Formula 1 World Championship campaign, which has already become highly coveted by collectors. Of course, the use of titanium for chronographs was unknown in the 1970s, with Heuer first using the material in the early 1980s.
This year’s special edition marks the first use of black-coated titanium for a Monaco chronograph. The DLC coating provides deep, rich colour that will stand up to its intended use as the racer’s tool, with the case sandblasted to produce a grained finish. Advances in coatings now allow the durable black coating to be used not only on the case, but also on the crown, pushers and caseback.
The dial offers a radically new celebration of the Monaco’s “circle in the square”
geometry, being constructed of two separate pieces, with contrasting finishes. The circle at the centre of the dial has a satin-brushed circular finish, reflecting the speed and smoothness of racing. The exterior of the dial offers a dramatic contrast, being sandblasted to create a grained finish. This grained finish reflects the grip of the tyres and track, offering the perfect run-off to transition from the dial to the case. The chronograph registers have a black opalin finish, offering the perfect backdrop for the deep red chronograph hour and minute hands.
The rose gold used for the hands and markers provides another update of the Monaco chronographs of the 1970s. While the hue of the luminous paint used for the markers and hands of the original Monaco “Dark Lord” would change over the years, the gold accents of the newest Monaco will shine for eternity. The deep black of the dial is complemented by the gold of the markers and hour and minute hands. The hands are also treated with Super-LumiNova® whichensures optimum legibility in any conditions, day or night.
Les aiguilles sont également revêtues de Super-LumiNova®, qui garantit une lisibilité optimale, quelles que soient les conditions, de jour ou de nuit.
Beyond its luxurious appearance, the gold elements of this piece create a glorious bridge to Heuer’s unique racing legacy of the 1970s, reminding us of the gold Carrera chronographs that Jack Heuer presented to leading professional racers and friends of the Heuer brand. The gold offers a stunning contrast to the matte black of the dial, reminding today’s enthusiasts that the Formula 1 champions of the 1970s wore their gold Heuer chronographs on the track.
The in-house Heuer 02 movement that powers the newest Monaco provides another remarkable contrast to the movements that powered the original Monaco chronographs of the 1970s. Utilising a traditional column wheel to actuate the chronograph and offering an 80-hour power reserve, the beautiful finishing of the Heuer 02 is topped with a rose gold-plated oscillating mass and proudly displayed through the sapphire caseback.
The Monaco is mounted on a black alligator leather strap that is fitted with a black-coated titanium buckle.
TAG Heuer will present it in packaging that evokes the racing heritage of the Monaco collection. This new watch will be available in TAG Heuer boutiques and on tagheuer.com
from 27 May 2022.
This Monaco is for enthusiasts who demand the performance of today’s innovative materials and technologies, in a legendary chronograph that presents the romance of the golden age of racing. Over forty years after Heuer created the first black Monaco chronograph, today’s Monaco captures the bold excitement of that great era of motorsport, with timeless materials and style.
“Don’t Crack Under Pressure”
TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”)
, the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in 139 countries. TAG Heuer products are available online on the watchmaker’s website
, select countries and in 160 boutiques and 3,500 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.
For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.
Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”,
are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.