Girard-Perregaux announces LP as a New Talent in its Team
Notably famous for her hit Lost on You,
LP has released four albums, written songs for other artist, like Cher, Rihanna, Christina Aguilera or the Backstreet Boys.
LP demonstrated her attachment to the Maison from La Chaux-de-Fonds by paying a visit today to the Girard-Perregaux booth at the SIHH (Salon International de la Haute Horlogerie) in Geneva.
After a warm welcome by Mr Antonio Calce, CEO of Girard-Perregaux, LP explained her interest in the brand. The Press conference started with a surprise, as LP treated the astonished crowd to an unplugged song session, accompanying herself on the ukulele and showcasing her truly incredible voice.
A true friendship is developing with the Artist, since she decided to wear the Laureato when filming one of her most recent clips Tightrope.
As Mr Antonio Calce,
CEO of Girard-Perregaux, emphasized: “This is much more than a ‘product placement’, we are really looking forward to cultivating this authentic relationship with LP”.