Jaeger-Lecoultre: A new feminine Reverso for Valentine's Day


Jaeger-Lecoultre: A new feminine Reverso for Valentine's Day

A new feminine Reverso for Valentine’s Day

Reverso in the feminine mode: a watch graced with unique style and savoir-faire
La Cote des Montres - February 14th, 2012

To mark the 80th anniversary of the Reverso, Jaeger-LeCoultre celebrated femininity by unveiling a new interpretation of its iconic watch: the Grande Reverso Lady Ultra Thin, a model faithful to the very essence of the Reverso watch, embodying an ideal blend of tradition, style and elegance.

Each element in its name expresses all that it represents. Through its generous dimensions, this new watch intended as a tribute to its famous predecessor in 1931 displays proportions that have been subtly redesigned in the feminine mode, while remaining a Reverso that is recognizable at first glance.

Today’s watch is an indispensable accessory that keeps pace with trends.

In 2012, Jaeger-LeCoultre offers the ladies’ Reverso in a two-tone version combining pink gold and steel and a totally new bracelet created in partnership with Valextra.

With the same vision of creativity, Valextra and Jaeger-LeCoultre joined their expertise to dress the Reverso Lady Ultra Thin with a double tour strap presented in three colors inspired by the next fashion trends. Valextra is an internationally renowned luxury Maison, it’s very name synonymous with a timeless style, challenging trends, exquisite craftsmanship and employing artisanal techniques of supreme quality and innovative design always adhering to functionality, fashioned in an exceptionally vast unique colour palette: the very incarnation of tasteful fashion.

Sharing the same values of tradition and perfection, Jaeger-LeCoultre and Valextra’s designers have joined their expertise to offer a new expression of the iconic Reverso for ladies.

At Valextra, luxury expresses itself in the detail, intricately crafted with utmost care: the exclusive, individually selected skins; the thread used for stitching; the hardware finishings.

Wearing the Grande Reverso Lady Ultra Thin expresses a certain vision of luxury, of glamour and appreciation for high-end watchmaking. It also conveys a taste for an independent attitude and for self-affirmation.

Finally, it pays homage to women’s dreams... because every woman wishes to be unique and is looking for a unique watch... And what could be more unique than to own a personalized watch associated with a unique savoir-faire of two unique Manufactures.

More about Valextra

Valextra: A story of taste beyond fashion  

A leader in the luxury leather goods sector, Valextra was founded in Milan in 1937 and owes its success to its founder Giovanni Fontana, a far-sighted man with great entrepreneurial flair and the capacity to transform a vision into a creative idea.

Specializing in leather products with distinctive shapes designed for the comfort of sophisticated and cosmopolitan travelers, Valextra, during its history, became an internationally renowned luxury Maison and its name synonymous with a timeless style, challenging trends, exquisite craftsmanship: most of its creations became historical bestsellers, some being celebrated as icons of design in various museums of modern art worldwide, such as the famous travel piece the “24h ”, awarded the prestigious “Compasso d’Oro” Prize in 1954 and which was entrusted in history the name "24 Hour Bag”.

Being faithful to the spirit of Giovanni Fontana, today Valextra interprets the times and develops products by means of an ancient art, responding to the needs of the moment and in continuous synergy, combining tradition and innovation, supreme quality and functionality to its essentially linear and elegant forms. A proverbial quality guaranteed by the finely skilled craftsmen who are able to modernise whilst maintaining a respect for tradition.

Today Valextra is distributed in Italy, Europe, Japan, South Korea and USA through a network of flagship stores and shop in shops.