Hublot announces the new Big Bang e FIFA World Cup Qatar 2022™
For the 4th consecutive edition Hublot is proud to be the Official Timekeeper of the FIFA World Cup 2022™. The countdown to the FIFA World Cup Qatar 2022™ is on, and Hublot’s innovative new Gen 3 connected watch is ready to time every minute of it.
Nyon, le 14 octobre 2022 –
Hublot Loves Football! As the first and leading Fine Watchmaking brand in football, Hublot is excited to announce the Big Bang e FIFA World Cup Qatar 2022™, a connected watch with a new “timeline”
function that will take fans of the world’s largest football tournament right into the heart of the action – even before it begins.
Hublot has been the Official Timekeeper of the FIFA World Cup for the 4th
consecutive edition and will time all 64 games at the FIFA World Cup Qatar 2022™, including the final in the Lusail Stadium in Doha on December 18. With more than 1 billion viewers, the FIFA World Cup™ tournament is the world’s most watched sports event1
. The 129 official referees will be timing the game with the new Big Bang e FIFA World Cup Qatar 2022™ on their wrists.1 More than 1 billion viewers were recorded for the 2018 FIFA World Cup™ final and overall tournament.
“We’ve waited four years – the FIFA World Cup Qatar 2022™ is coming! Hublot has always been “unique, first, different”, becoming the first Fine Watchmaking brand in football in 2006. Today, Hublot is the first name in football timekeeping. For this year’s tournament, we wanted to do something that expresses our belief in a free, diverse and unified world in a new and memorable way. Football is the world’s game and has a unique power to carry a message of hope to every corner of the Earth, connecting us and showcasing everything that brings us together. Passion, fairness, family. We’re so proud to be working with Mira Mikati and our Hublot Ambassadors and Friends of the Brand to tell this story. We’re also thrilled to be the Official Timekeeper of the FIFA World Cup™ for a fourth time, going back to the South Africa tournament of 2010. We are so excited for this year’s festival of football to begin and wish every participating team the very best of luck. Hublot Loves Football! ”
Ricardo Guadalupe, CEO of Hublot
The Big Bang e FIFA World Cup Qatar 2022™ is a Gen3 connected watch in Hublot’s collection and is the highest performing and exciting Big Bang e to date. With an even larger and improved high-definition screen, every glorious moment of the game will be captured by the new designed dedicated football app.
From the countdown to the most anticipated moment of the tournament, the FIFA World Cup™ Final, Hublot will be at the heart of the action. Before the tournament starts, the Big Bang e FIFA World Cup Qatar 2022™ will be in countdown mode, keeping track of the days until the opening match on November 20 between Qatar and Ecuador. Then, with 15 minutes to go before each match, the watch will deliver team line-ups and player profiles, so the wearer can feast on the details from the comfort of their wrist.
As a game kicks off, the watch will automatically enter “match mode”
and activate “timeline”,
a feature created exclusively for this watch that will help fans capture the most memorable and most important moments in football.
This is how it works:
at the outer edge of the dial there will be a scale split into five sections, indicating the first and second halves, additional time allowed in each half, and half time. If a goal is scored, the watch will show a match event animation mentioning the player’s name, and a football symbol will appear at the appropriate minute mark on the scale. The same thing happens if there is a yellow card, a red card or a penalty.
If a match goes beyond normal time, the watch display will automatically switch into extra time mode, and then again into shootout mode, in the event a match goes to penalties. Each penalty is recorded by a football with a green or red outline to indicate whether or not the attempt was successful. A final “match period animation” shows when the game is over, and the final score.
At any point during a game, the wearer can replay these events by scrolling around the dial using the watch’s crown. After five seconds of inactivity, the watch automatically switches into “low consumption mode”
to save battery. This legible, ergonomic, gloriously interactive functionality is unique to the Big Bang e FIFA World Cup Qatar 2022™.
In the metal, the Big Bang e FIFA World Cup Qatar 2022™ is a captivating blend of fine watchmaking techniques and high-end electronics. The imposing, exquisitely engineered 44 mm case in micro-blasted and polished black ceramic and black titanium carries clear echoes of Hublot’s mechanical watch icon, the Big Bang.
But in place of state-of-the-art watchmaking mechanics is a Qualcomm® Snapdragon Wear™ 4100 processor powered with the latest version of Wear OS by Google™ (Wear OS 3). A dedicated app tailor-made for the watch offers the wearer a seamless experience worthy of one of the world’s most exclusive watch brands. The watch’s impressive hardware specification includes an accelerometer, a gyroscope, a microphone a speaker, GPS and a heart-rate monitor. It also comes with a full suite of preloaded apps that enable wearers to stay connected and to track activity, health and more. Wearers can discover more great apps with Google Play on their watches.
It also comes with the promise of all-day battery life and a two-hour charge to full from empty. Bluetooth 5.0 will connect it to a wide range of devices and accessories. The watch is Android and iOS compatible and water-resistant to 3 ATM. It will be limited to 1,000 pieces.
The Big Bang e FIFA World Cup Qatar 2022™ will also be highly personalisable, with dozens of dial options available through the accompanying smartphone app. The official version has a burgundy dial and a black and burgundy lined rubber strap inspired by the flag colours of the State of Qatar, FIFA World Cup 2022™ Host Country. Fans will also be able to choose dial and strap designs in the colours of each of the 32 participating countries. It’s a watch designed for style-conscious people who lead active lives – and who love football!
“The World Cup is really something special for a football player.
Being on the football pitch and listening to the national anthem is a wonderful thing. Listening to the crowd in the stadium, scoring a goal, what a beautiful thing. It really is an exceptional feeling. Off the field, this event is incredible, it brings people from all over the world together. It is a special time for us to be together and in peace. I wish all teams good luck for the competition. I wish Hublot an amazing World Cup. And may the best team win.”
Pelé, Hublot ambassador
Founded in Switzerland in 1980, Hublot is defined by its innovation, which began with the highly original combination of gold and rubber. This “Art of Fusion”
stems from the imagination of its visionary Chairman, Jean-Claude Biver, and has been driven forward by CEO Ricardo Guadalupe since 2012.
The release of the iconic, multi-award-winning Big Bang in 2005 paved the way for new flagship collections (Classic Fusion, Spirit of Big Bang), with complications ranging from the simple to the highly sophisticated, establishing the extraordinary DNA of the Swiss watchmaking house and ensuring its impressive growth.
Keen to preserve its traditional and cutting-edge expertise, and guided by its philosophy to “Be First, Different and Unique”,
the Swiss watchmaker is consistently ahead of the curve, through its innovations in materials (scratch-resistant Magic Gold, ceramics in vibrant colours, sapphire), and the creation of Manufacture movements (Unico, Meca-10, Tourbillon).
Hublot is fully committed to creating a Haute Horlogerie brand with a visionary future: a future which is fused with the key events of our times (FIFA World Cup™, UEFA Champions League™, UEFA EURO™) and the finest ambassadors our era has to offer (Chiara Ferragni, Pelé, Kylian Mbappé, Usain Bolt, Novak Djokovic).
Discover the Hublot universe at our network of boutiques located in key cities across the globe: Geneva, Paris, London, New York, Hong Kong, Dubai, Tokyo, Singapore, Zurich and at Hublot.com