He was won the hearts of the Swiss public! Didier Cuche was named Swiss personality of 2011 on Saturday January 14^th in Zurich. For the watch company based in the Neuchatel mountains, this prize is a source of great satisfaction and confirms Didier’s stature within his home country.

Corum CEO Antonio Calce said: “It’s fantastic! I congratulate Didier on his award, which brings great joy to all those who work for the company. Didier’s personality has made his mark on Swiss minds. As well as an elite sportsman, the public recognizes in him the dimension of the Man as a whole.”

It is indeed the impressive reputation of Didier Cuche that is important to Corum within its development strategy. The relationship that the company has established with the athlete is a long-term partnership that will contribute to enhancing the brand’s influence on the Swiss market.