More than 60 watch lovers were invited to the Guarda Golf Hotel in Crans-Montana for a sneak preview of the Admiral’s Cup 44 Chrono Centro bearing the effigy of Didier Cuche, Swiss ski legend and Corum ambassador. This is a limited edition brimming with vitalityboasts a central chronograph function. This was a particularly festive preview, since Didier Cuche’s victory was also in the spotlight.

Less than a year after establishing its partnership with Didier Cuche, Corum presents a new version of the Admiral’s Cup, created in conjunction with the talented skier. The watchmaking house decided to celebrate the launch of this exclusive model during the final round in Switzerland of the World Cup, in Crans-Montana. An auspicious date indeed, since it also saw another Super-G win for Didier Cuche. Organized in partnership with JoaillerieHorlogerieCrans-Prestige, the soirée took place on Friday evening and was attended by Didier Cuche himself.

Visibly moved when presented with his very own model of the limited edition, Didier said, “Given that I have fought over hundredths of a second my whole career, being given a watch that has been dedicated to me personally is a great symbol which marks the passing on to a new stage in my life, a new era. It will also carry within it the memory of my race in Crans-Montana and thereby represent a magnificent reward for today’s result.”

Says Antonio Calce, CEO of Corum, “Even though Didier Cuche’s sports adventure is drawing to an end, his collaboration with Corum will continue and be even better than ever, building on other projects. Quite apart from Corum’s geographical proximity to Didier’s birthplace, we share a whole set of values which directly influence the brand reputation and influence in Switzerland. The relationship we have developed with Didier is sincere and geared towards the long term. Together, we will write a page in the history of the brand, and a page in the life of this sportsman. This watch is a further step in our shared adventure.”


Didier Cuche is brimming with energy, and is infusing a new burst of vitality into Corum’s timekeeping functions. In tribute to its new ambassador, the watch brand from the Neuchâtel mountains presents a Limited Edition watch: the Admiral’s Cup 44 Chrono Centro Didier Cuche.

The precision of Corum timepieces echoes that prevailing on the ski slopes, where performances are timed to the nearest hundredth of a second. It also reflects technical mastery: the kind that enables the brand’s watchmakers to create masterpieces of mechanical miniaturization recalls that of Didier Cuche on the most spectacular downhill runs. Other common denominators include concentration, meticulous attention to detail, and regularity. It was thus entirely natural that the partnership between the skiing legend and Corum should be materialized through the creation of a dedicated watch.

The sporting nature of the Didier Cuche model is embodied in the velvety matt glow of its 44 mm case in vulcanized rubber. Its extreme black interpretation of Corum’s signature twelve-sided design creates a striking contrast with the orange accents revealing the sheer vitality of this model: the rim of the nautical pennants on the fitted flange, the chronograph seconds hand, the Limited Edition logo, as well as the minute circle surrounding a dial featuring a truly unique décor. The center is adorned with a tapestry motif depicting the sportsman, whose face – part ski champion, part private citizen – is transferred on the dial using tone-on-tone, matt and shiny effects. Two versions of the Admiral’s Cup 44 Chrono Centro will be issued: one with a black dial and the other with an anthracite variation.

This limited edition is powered by the mechanical self-winding CO960 movement that is chronometer-certified by the COSC. It is equipped with the ultimate sports complication, the chronograph, interpreted in the distinctive Chrono Centro mode. The chronograph minutes hand, which traditionally appears on a small dedicated counter, is in this case mounted on the same axis as the hours and minutes hands. In addition to giving the chronograph and original and extremely restrained appearance, it also considerable enhances readability, especially since the chronograph minutes hand is tipped with orange Superluminova.

The case is water-resistant to 100 meters and secured by an grey sapphire exhibition back that creates a surprise effect by adopting the same distinctive Didier logo appearing on the tapestry-work dial center, in this instance metallized onto the crystal to create a mirror-like effect. The Admiral’s Cup 44 Chrono Centro Didier Cuche is fitted with a black vulcanized rubber strap and a triple folding clasp. This resolutely sporty watch will be issued in a strictly limited 100-piece edition.