With Hublot, They've made footballing history!
Hublot, partner of the FIFA Women’s World Cup France 2019™
As Official Timekeeper of the 2019 tournament, Hublot congratulates the victorious USA team on its performance throughout this outstanding competition, and in particular Alex Morgan, friend of the Brand and world football superstar. This year, the FIFA Women’s World Cup France 2019TM has enjoyed unprecedented popularity: with twenty-four countries competing this year, compared to sixteen in 2011; the semi-finals and the final in Lyon sold out as far back as March. The historic pre-eminence of the Americans proves once and for all that football is a universal sport, and that stereotypes and professional maturity – not gender – are the only real issues facing the game…
“For decades, women were kept out of football in Europe. The Americans have served as a valuable example of how women can excel in this sport, given the necessary resources, organisation and publicity. If you want proof of that, just look at the stratospheric appeal and scoring record of Alex Morgan, a friend of Hublot. It has been a pleasure to be involved in showcasing these women and the way they easily rival the men in their passion for the game.”
Ricardo Guadalupe, CEO of Hublot
The USA has finished in the top three in every Women’s World Cup tournament since the first one back in 1991. Their opening match in this competition, on 11 June, saw the players set a world record by demolishing Thailand 13-0 in Reims, including 5 goals from Alex Morgan. This fourth World Cup title adds further to their chapter in the history books. It’s the history of a “winning machine”
with roots in a completely different footballing culture and driven by a burning desire to win. Simple?
The USA are truly titans in the world of women’s football. Three wins in seven Women’s World Cup tournaments; four gold medals in six Olympic Games – this is a major competition for women. For thirty years the Americans have dominated their adversaries, fed by a stream of talented players from colleges and universities in a country where – unlike the rest of the world – “soccer”
was long considered a women’s sport rather than a men’s. This cultural quirk proved decisive in propelling the women’s game to the professional level ahead of the Europeans and establishing an almost unchallenged dominance.
Hublot’s Friend of the Brand
But this dominance looks set to be put to the test, as heavyweights Japan hinted with their win in 2011 and their presence in the 2015 final. In Europe, Germany, Norway and Sweden – trailblazers for female participation – are now feeling the heat from the English and the French. Professionalisation and professionalism are the only differentiators.
From 7 June to 7 July, France hosts one month of competition, 52 matches and 24 teams, all battling it out in 9 stadiums around the country. One year after the French men’s team secured victory, football is attracting increasing numbers of female spectators, and the 8th
FIFA Women’s World CupTM will certainly draw in many new supporters. The semi-finals are set to take place on 2 and 3 July, with the final on 7 July in Lyon. As the Official Timekeeper of the 2019 edition of the tournament, Hublot is showing its support for women’s football. It is a way for the ambitious watch manufacturer to demonstrate its conviction and enthusiasm for women’s football, despite the sport having existed for some one hundred years.
“Since the French men’s team won in Russia, the number of female French Football Federation members has risen by 15%, an incredible amount in less than a year.
We are enthusiastically supporting the sport because we share fundamental values.
To dare is often to believe in future successes.
The FIFA Women’s World Cup is set to change the image of solely male fans, attract women to the terraces and, who knows, perhaps result in future players just as talented as our professional footballer friends.”
Ricardo Guadalupe, CEO of Hublot
Three female professional football players are already counted as friends of the brand. Former French international player Laure Boulleau – left-back defender for PSG – who has coached the Bordeaux team for almost a year; American international women’s football star Alex Morgan, who is a striker for Orlando Pride; young Norwegian international footballer Ada Hegerberg who plays as a striker for Olympique Lyonnais and whose older sister Andrine Hegerberg plays for PSG.
Unexpectedly, the first football match to be played in France by women dates back to the First World War. A women’s football championship was even created two years later, in 1919. The French Football Federation officially founded it in 1970 – 50 years later. Today, of 2.2 million members, 165,000 are women (compared to 54,000 eight years ago). The FIFA Women’s World Cup™ will undoubtedly play an accelerating role for the media, women and the general public.
Alex Morgan, Hublot’s Friend of the Brand