The Girard-Perregaux Laureato watch - 1975
An innovative modular shape
The Laureato’s polished octagonal bezel embedded in a satin-brushed case makes it a pioneering model in the integrated bracelets category. The bracelet’s aesthetically pleasing design didn’t sacrifice comfort or flexibility and not long after, a polished strip was added across all of the polished-hinge satin-brushed links. The watch features a beautiful interplay of shiny and matte or – for models with a gold bezel and links adorned with gold insets – a combination of precious yellow and sporty gray. As soon as the Laureato was introduced, it was a notable part of the emerging trend for two-toned watches.
A caliber that set the standard
While today the Laureato’s design is obviously iconic, when it was first released Girard-Perregaux was focusing its efforts on completing a pivotal technological advance. At a time when the arrival of quartz in Swiss watchmaking was threatening to upset the most established balances, the brand began developing a quartz movement in-house.
Girard-Perregaux Quartz movement - 1975
By setting the quartz’s oscillation frequency at 32,768 hz, Girard-Perregaux set the standard for quartz movement timekeeping. This was when dials were first beginning to be marked with “Quartz Chronometer,” as are all watches that pass a stringent inspection for precision. This standard is still the quality benchmark today and the international standard for makers of quartz movements.