4N was born from the desire to create a simple digital display and propose a mechanical alternative to analogue timepieces with moving hands. The name of the brand is derived from the English "4 numbers", which refers to the four digits on a digital counter which represents the tens of hours, hours, tens of minutes and minutes. Revealing and highlighting time mechanisms in their original state, summed up by the figure 4, the watch displays rhythmic sequences of the passing of time.
4N is clearly positioned on the modern luxury watch market. Resolutely masculine with a touch of high-tech, the model has a simplified display and boasts a highly-effective format thanks to its easy readability. 4N has a modern image with a mechanical touch, and gets back to the basics of watchmaking.
The make has steered clear of complex effects and has refrained from adding aesthetic and technical touches which might take away from the visibility of the hour display. With 4N, the time appears and is displayed in one way only. While the whole assembly reveals a pattern of scattered figures, the time is clearly displayed on a horizontal plane in the centre of the dial, in strong, bold lettering (typographic body 5.5mm, which boldly stands out from the subtle lettering more widely used in watchmaking). The formal vocabulary and character of the lettering used make 4N an exclusive innovation in the watchmaking world.
The logo, designed by Eliote Shahmiri (Agence H5) reflects these values. It is formed by the negative space created by a series of vertical shapes. Part of the mechanism passes over the logo in a swift movement, revealing the name of the brand at brief intervals.
These innovative features mean that the brand is positioned in the high-end segment of the watchmaking market. Its timepieces will be produced in limited edition with 16 (4²) versions of each model.