TAG Heuer Monaco Green Dial
On the occasion of the prestigious Grand Prix de Monaco Historique 2021 edition, TAG Heuer is releasing an exclusive limited edition of its iconic chronograph, the TAG Heuer Monaco Green Dial Calibre Heuer 02, in a new and elegant green colour.
La Chaux-de-Fonds, Switzerland – 23 April 2021:
TAG Heuer is adding a new limited-edition piece to its legendary TAG Heuer Monaco collection, the TAG Heuer Monaco Green Dial, marking this year’s Grand Prix de Monaco Historique of which TAG Heuer is the Official Sponsor. This limited edition of 500 pieces will enchant watch aficionados with its special colour, a deep green, a rare and modern interpretation of a maverick design.
de Monaco Historique
The TAG Heuer Monaco Green Dial is revealed in time for the Grand Prix de Monaco Historique, of which TAG Heuer is the Official Sponsor and Timekeeper. TAG Heuer is also the Official Watch of the Formula One Monaco Grand Prix and the Official Watch Partner of the Monaco Top Cars Collection museum, confirming the enduring bond between TAG Heuer and the Principalities’ motorsport events.
The biannual Grand Prix de Monaco Historique weekend is one of the highlights of the classic car racing calendar, and its passionate community of owners, drivers and spectators relish the spectacle of historic Grand Prix racing and the warm spirit around the legendary circuit.
More than 200 Grand Prix cars representing 50 different carmakers and 21 countries enter each event. Selected for their historic value and degree of originality, they compete in seven series spanning the periods from the 1930s to the 1970s.
To celebrate the 2021 edition of this illustrious race, TAG Heuer is unveiling a remarkable limited edition, the TAG Heuer Monaco Green Dial.
The TAG Heuer
Monaco Green Dial
The TAG Heuer Monaco Green Dial limited edition showcases a colour trending in watch dials right now, highly popular among watch collectors and aficionados, a rich emerald green.
This never-seen-before dial tint in our iconic model introduces a fresh take on the TAG Heuer Monaco and highlights the unmistakable design features of the iconic square-cased steel watch. The dial gradient colour, from light green in the centre to dark green at the edge, conveys a sensation of speed. The green colour is also reminiscent of the famous covered portion of the Monaco Grand Prix track, preceding the chicane by the port.
Subtly contrasting its vibrant sunray-brushed dial are two black sub-dials and rhodium-plated indexes and hands with white Super-LumiNova®.
With thoughtful consistency, the markings engraved on the oscillating mass and the column wheel of its in-house movement are also green and visible through the sapphire crystal caseback.
Distinctive and timeless, the watch is presented on a black alligator leather strap and is powered by the sophisticated Calibre Heuer 02 manufacture movement, which boasts an impressive power reserve of 80 hours.
This 39 mm TAG Heuer Monaco Green Dial automatic chronograph is available in a limited edition of 500 pieces.
The TAG Heuer Monaco Green Dial will also be presented in a new packaging which was created to evoke the racing heritage of the TAG Heuer Monaco collection. It will be available in select boutiques worldwide and on tagheuer.com
from 23 April 2021.
The TAG Heuer Monaco Green Dial is a chic and modern interpretation of a maverick timepiece, and a celebration of the deep ties between TAG Heuer, its disruptive design launched by Jack Heuer in 1969 and the prestigious races of Monaco. More than fifty years on, the unique DNA of the TAG Heuer Monaco continues to be expressed through bold and modern interpretations. With this new green dial limited edition, the TAG Heuer Monaco collection confirms its status as one of the most iconic and timeless watches of all time.
TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”)
, the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in 139 countries. TAG Heuer products are available online on the watchmaker’s website
, select countries and in 160 boutiques and 3,500 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.
For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.
Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance. These include the Formula E World Championship, of which the brand is a founding partner, the TAG Heuer Porsche Formula E team, the Aston Martin Red Bull Racing Formula 1 Team, the Formula 1 Monaco Grand Prix, the World Endurance Championships, the Indianapolis 500, legends Steve McQueen and Ayrton Senna, actors Chris Hemsworth and Patrick Dempsey, ATP next-generation tennis players Alex de Minaur, Frances Tiafoe, Denis Shapovalov and Felix Auger-Aliassime, and surfer Kaie Lenny, among others.