The perpetual rebirth of an emblematic collection
October 3rd, 2018
As a creative pillar of the Bvlgari watch collections for over 40 years, the Bvlgari Bvlgari line has been continuously reborn through new interpretations for both men and women. In a nod to the original introduced in 1975, neither bears the brand logo on the dial. The new Bvlgari Bvlgari 2018 reinvents itself yet again through an innovative approach involving the use of bronze and interchangeable straps.
This collection stemmed from a gift idea. The three Bvlgari brothers, Nicola, Gianni and Paolo, decided to create a watch as an exclusive present for their 100 best clients. The result was beautiful and successful, entirely overturning existing aesthetic codes. Innovative, adorned with the Bvlgari logo engraved on its bezel inspired by the coins struck by the Roman emperors, this widely acclaimed timepiece was soon in great demand.
The watchmaking adventure of the Maison thus began in 1977 with the launch of the first Bvlgari Bvlgari watches, better known by their initials: BB. This iconic model has made its way through four decades while remaining firmly in the forefront, proving capable of adjusting to the expectations of each era, continuously innovating while preserving its original DNA combining classicism and modernism, audacity and elegance. The new Bvlgari Bvlgari 2018 is no exception to this intangible rule.
The feminine version of the Bvlgari Bvlgari radiates all the timeless elegance of the original models, along with a contemporary twist. Available in an ultra-feminine 23mm-diameter mini-sized model, along with a modern interpretation with a 33mm diameter, the cases housing a quartz calibre are slimmer than ever and fitted with a metal bracelet recalling that of the original. This full-fledged piece of jewellery in its own right is both supple and flowing, two of the qualities that contributed to its initial success.
The dials come in several refined yet contemporary executions bearing applied or diamond hour-markers, with or without a date window, and in a choice of anthracite, black, brown or mother-of-pearl. These sophisticated watch faces are framed by stainless steel, two-tone 18kt pink gold or stainless steel.
This watch has been fascinating, surprising and enchanting one and all for more than 40 years. Few timepieces have been capable of establishing themselves so firmly over the years while looking perpetually new and consistently on point. Embodying existing trends as well as heralding up-and-coming fashions, while paying tribute to the fundamental elements of creation, architecture and design. Bvlgari Bvlgari Men
Bvlgari Bvlgari Ladies
in 23 mm and 33 mm diameter, in stainless steel set with 12 diamonds depending on the versions; crowns in stainless steel or 18 kt pink gold set with a pink cabochon, stainless steel or 18 kt pink gold bezels engraved with the Bvlgari logo; water-resistant to 30 m;Dials
in various executions depending on the versions: black lacquered, mother-of-pearl, mother-of-pearl with brilliant-cut diamond hour-markers; sunburst satin-brushed anthracite lacquered with brilliant-cut diamond hour-markers, or sunburst satin-brushed brown lacquered with brilliant-cut diamonds;Bracelets
in stainless steel, in stainless steel & 18 kt pink gold;Personalised quartz movement
adorned with the Bvlgari logo, indication of the hours, minutes and date according to the version.