With a 182-year history, Baume & Mercier is steeped with a rich heritage and incredible watchmaking prowess. The brand has long been known for consistently being on the cutting edge – offering innovative thinking, top-quality craftsmanship and timepieces that are truly timeless. This year is no exception.
In fact, Baume & Mercier is now entrenched in an exciting new chapter of global expansion based on the brand’s rich and dynamic territory of seaside living and life’s important moments. Founded on a 360-degree vision representing a consistent, whole-hearted reinforcement of the brand’s core DNA and philosophy, this arena embraces the concept of life’s best times: casual, relaxing moments; family moments; relationships -- all with the alluring backdrop of seaside living at its best. The emotionally impactful campaign captures the essence of sharing, of celebrations and of timelessness – all values of the Baume & Mercier brand since its inception in 1830. “One cannot help but draw the parallel between the attitude and emotions of seaside living and the passionate philosophy behind Baume & Mercier timepieces,”
says Alain Zimmermann, CEO of Baume & Mercier. “Baume & Mercier watches are richly authentic in design and craftsmanship, and exude a sense of relaxed emotional appeal. The newest timepieces making their debut this year spark the imagination of consumers around the world to connect with their own seaside-living type moments and family values, and reinforce the fact that Baume & Mercier is the watch for personal gift for truly defining special moments.”
Indeed, the seaside living idea carries magnificently into 2012, when people everywhere are re-connecting with their emotions, their loved ones and reality. The values of the Hamptons and of Baume & Mercier are inherent in the brand’s powerfully subtle timepieces being released for 2012. The newest pieces bring forth all the trademarks of Baume & Mercier’s new territory. With ergonomic designs, round, curved, casual yet elegant lines and warm earthy tones of drift wood, weathered shingles and shimmering sunshine, the watches embrace a concept of relaxed sophistication; of authenticity and long, coveted heritage. They offer comfort and affordable luxury that easily captures the most important moments forever.